Rail Market Insights & Evaluation Lead

DfT Operator Limited; Greater London; Hybrid; GBP 59,000 - 73,000; Full time

Benefits offered by this job

Annual leave 25–30 days

Pension scheme

Learning opportunities

Job summary

DFTO is seeking a Market Insights & Evaluation Manager to drive a consistent, evidence-based approach to marketing evaluation across Britain's rail industry. You will lead cross-company collaboration with TOCs, Rail Delivery Group and industry partners to establish best practice and strengthen the evidence base for investment decisions.

In this role you will embed a national framework, manage econometric suppliers, translate complex analyses into actionable insights for senior stakeholders, and

Qualifications

• Experience leading complex analytics projects across multiple stakeholders.
• Ability to influence senior stakeholders and build consensus.
• Experience managing suppliers or external partners to deliver outcomes.
• Strong presentation skills with senior stakeholders.
• Knowledge of statistical techniques and econometrics.

Responsibilities

• Lead relationships with specialist econometric suppliers to deliver high-quality analysis.
• Drive implementation of a consistent evaluation framework for national and TOC marketing activity.
• Facilitate cross-industry forums for collaboration and knowledge sharing.
• Commission, manage and review evaluation of national marketing campaigns and initiatives.
• Deliver analysis of wider commercial and marketing activities including partnerships and promotions.
• Collaborate with marketing teams to shape evaluation approaches and outputs for senior audiences.
• Translate analytical findings into clear, actionable recommendations for leadership.

Skills

Stakeholder management

Econometric modelling

Data analysis

Marketing evaluation

Statistical techniques

Presentation skills

Cross-functional collaboration

Job description

DFTO is seeking a Market Insights & Evaluation Manager to drive a consistent, evidence-based approach to marketing evaluation across Britain's rail industry. You will lead cross-company collaboration with TOCs, Rail Delivery Group and industry partners to establish best practice and strengthen the evidence base for investment decisions.

In this role you will embed a national framework, manage econometric suppliers, translate complex analyses into actionable insights for senior stakeholders, and