Rail Market Growth & Propositions Lead (Hybrid)

DfT Operator Limited; Greater London; Hybrid; GBP 60,000 - 74,000; Full time

Benefits offered by this job

Annual Leave 25 days+

DC Pension Scheme: 15%

Industry networking opportunities

Job summary

DFTO is seeking an experienced commercial/marketing professional to support the GBR Revenue Growth Plan and annual business plans. You will coordinate initiatives at national, regional and local levels to drive sustainable revenue growth and a customer-first railway.

Join a complex environment with stakeholder engagement, market insight, and proposition development to enhance customer experiences and acquire and retain passengers.

Qualifications

• Experience within commercial and marketing roles in a complex commercial environment.
• Demonstrated product/proposition background in travel or retail with customer focus.
• Strong data-driven insights to inform recommendations and marketing activities.
• Ability to work in an agile, fluid environment with ambiguity and change.

Responsibilities

• Support development and refinement of market strategies using research and analysis.
• Project manage and implement activities to improve customer understanding and propositions.
• Drive customer acquisition and retention to increase passengers and revenue.
• Coordinate with national, regional and local stakeholders.
• Communicate clearly to diverse stakeholders and manage differing views.
• Utilise MS Office suite to present evidence-based recommendations.
• Help manage and drive change across teams and functions.
• Support the GBR Revenue Growth Plan and annual business plans.
• Collaborate in a complex commercial environment to deliver outcomes.

Skills

Stakeholder management

Market insight

Proposition development

Agile mindset

Cross-functional collaboration

Change management

Tools

MS Word

MS Excel

MS PowerPoint

Job description

DFTO is seeking an experienced commercial/marketing professional to support the GBR Revenue Growth Plan and annual business plans. You will coordinate initiatives at national, regional and local levels to drive sustainable revenue growth and a customer-first railway.

Join a complex environment with stakeholder engagement, market insight, and proposition development to enhance customer experiences and acquire and retain passengers.