Rail Market Insights & Evaluation Lead

DfT Operator Limited; Birmingham; Hybrid; GBP 59,000 - 73,000; Full time

Benefits offered by this job

25 days annual leave

Pension: 10% employer / 5% employee

Opportunities to learn and network

Job summary

DFTO is recruiting a Market Insights & Evaluation Manager to lead a nationwide, evidence-based approach to marketing evaluation across Britain's rail industry. You will partner with TOCs, Rail Delivery Group and industry bodies to raise analytical capability and confidence in measurement, informing strategic investment and revenue growth.

You will coordinate with econometric suppliers, shape evaluation methodologies, and communicate complex findings clearly to senior stakeholders, helping to

Qualifications

• Experience leading complex projects or programmes with multiple stakeholders.
• Ability to influence senior stakeholders and build consensus.
• Experience managing suppliers or external partners to deliver outcomes.
• Strong presentation skills with ability to communicate analytical findings.

Responsibilities

• Lead relationships with econometric suppliers to ensure high-quality analysis.
• Implement and promote a consistent evaluation framework across national and TOC marketing.
• Establish cross-industry forums for collaboration and knowledge sharing in measurement.
• Oversee evaluation of national campaigns and initiatives and translate findings for senior leaders.
• Support development of a centre of excellence for marketing evaluation and capability-building.

Skills

Project leadership

Stakeholder management

Vendor management

Presentation skills

Methodology evaluation

Analytical project leadership

Statistical modelling

Marketing analytics collaboration

Data interrogation

Adaptability

Job description

DFTO is recruiting a Market Insights & Evaluation Manager to lead a nationwide, evidence-based approach to marketing evaluation across Britain's rail industry. You will partner with TOCs, Rail Delivery Group and industry bodies to raise analytical capability and confidence in measurement, informing strategic investment and revenue growth.

You will coordinate with econometric suppliers, shape evaluation methodologies, and communicate complex findings clearly to senior stakeholders, helping to