Qualitative Research Director

JR United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Qualitative Director to join their strategy and insights team in London. This senior role involves leading diverse client projects, focusing on brand strategy, innovation, and market research. With over 10 years of experience required, you'll manage complex projects and mentor a talented team while driving business growth. The position offers a hybrid working model and the chance to influence the direction of a growing consultancy. If you're passionate about helping brands understand culture through research, this opportunity is perfect for you.

Benefits

Private medical cover

Pension scheme

Summer Fridays

Meeting-free Fridays

Paid sabbatical after 5 years

Regular training and development

Qualifications

• 10+ years of experience in market research and brand or innovation strategy.
• Strong qualitative research skills and experience leading teams.

Responsibilities

• Lead client projects from start to finish, delivering strategic recommendations.
• Manage and mentor a talented team, shaping the direction of the UK business.

Skills

Qualitative Research

Brand Strategy

Innovation Strategy

Project Management

Business Development

Job description

Social network you want to login/join with:

Qualitative Director – Consulting (Brand Strategy / Innovation / Insights)

• Hybrid – London-based

We’re looking for an experienced Qualitative Researcher to join a growing strategy and insights team in London as a Director. They focus on helping brands understand people and culture through thoughtful research and strategic thinking.

This is a senior role that combines brand strategy, innovation, and market research, working closely with well-known consumer brands across a wide range of sectors.

You’ll lead client projects from start to finish – from writing proposals and designing research approaches, to delivering clear, strategic recommendations. The work is varied and often complex, covering brand positioning, product innovation, and marketing strategy. You’ll also play a key role in managing and mentoring a talented team, while helping shape the direction and growth of the UK business.

This role is suited to someone with 10+ years of experience in market research and brand or innovation strategy. You should have strong qualitative research skills, be confident managing clients and projects, and have experience leading and developing teams. Business development experience – both growing existing accounts and building new relationships – is also important.

– Private medical cover + pension scheme

– Summer Fridays + meeting-free Fridays year-round

– Paid sabbatical after 5 years + regular training and development

If you’re looking for a senior role with real influence, varied and meaningful work, and the opportunity to help shape a growing business, apply now!