Qualitative Research Director

ENI – Elizabeth Norman International; Greater London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking an experienced Qualitative Researcher to join their dynamic strategy and insights team in London. This senior role focuses on brand strategy, innovation, and market research, engaging with well-known consumer brands across various sectors. You will lead complex projects, from crafting proposals to delivering insightful recommendations, while mentoring a talented team. With a strong emphasis on qualitative research and business development, this position offers a unique opportunity to influence and shape the growth of the UK business. If you are passionate about understanding people and culture through research, this role is perfect for you.

Benefits

Private medical cover

Pension scheme

Summer Fridays

Meeting-free Fridays

Paid sabbatical after 5 years

Regular training and development

Qualifications

• 10+ years of experience in market research and brand or innovation strategy.
• Strong qualitative research skills and client management experience.

Responsibilities

• Lead client projects from proposal writing to strategic recommendations.
• Manage and mentor a talented team while shaping business direction.

Skills

Qualitative Research

Brand Strategy

Innovation Strategy

Market Research

Business Development

Job description

ENI – Elizabeth Norman International provided pay range

This range is provided by ENI – Elizabeth Norman International. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from ENI – Elizabeth Norman International

I help businesses connect with & hire insight professionals of all levels across the UK & internationally

Qualitative Director – Consulting (Brand Strategy / Innovation / Insights)

• Hybrid – London-based

We’re looking for an experienced Qualitative Researcher to join a growing strategy and insights team in London as a Director. They focus on helping brands understand people and culture through thoughtful research and strategic thinking.

This is a senior role that combines brand strategy, innovation, and market research, working closely with well-known consumer brands across a wide range of sectors.

You’ll lead client projects from start to finish – from writing proposals and designing research approaches, to delivering clear, strategic recommendations. The work is varied and often complex, covering brand positioning, product innovation, and marketing strategy. You’ll also play a key role in managing and mentoring a talented team, while helping shape the direction and growth of the UK business.

This role is suited to someone with 10+ years of experience in market research and brand or innovation strategy. You should have strong qualitative research skills, be confident managing clients and projects, and have experience leading and developing teams. Business development experience – both growing existing accounts and building new relationships – is also important.

– Private medical cover + pension scheme

– Summer Fridays + meeting-free Fridays year-round

– Paid sabbatical after 5 years + regular training and development

If you’re looking for a senior role with real influence, varied and meaningful work, and the opportunity to help shape a growing business, apply now!

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Marketing, and Advertising

• Industries

  Market Research, Research Services, and Marketing Services

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