Qualitative Research Director

JR United Kingdom; Slough; On-site; GBP 80,000 - 110,000; Full time

Job summary

A leading company in consulting seeks a Qualitative Director to join its London team. The role focuses on brand strategy, innovation, and insights, working with major consumer brands. Responsible for leading projects, mentoring staff, and shaping business strategy, this position offers significant influence and meaningful work.

Benefits

Private medical cover

Pension scheme

Paid sabbatical after 5 years

Regular training and development

Summer Fridays

Meeting-free Fridays year-round

Qualifications

• 10+ years of experience in market research and brand/innovation strategy.
• Strong qualitative research skills with experience managing clients and projects.
• Proven ability to lead and develop teams.

Responsibilities

• Lead client projects from proposal to strategic recommendations.
• Manage and mentor a talented team.
• Drive business development and client relationships.

Skills

Qualitative research skills

Client management

Team leadership

Business development

Job description

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Qualitative Director – Consulting (Brand Strategy / Innovation / Insights)

• Hybrid – London-based

We’re looking for an experienced Qualitative Researcher to join a growing strategy and insights team in London as a Director. They focus on helping brands understand people and culture through thoughtful research and strategic thinking.

This is a senior role that combines brand strategy, innovation, and market research, working closely with well-known consumer brands across a wide range of sectors.

You’ll lead client projects from start to finish – from writing proposals and designing research approaches, to delivering clear, strategic recommendations. The work is varied and often complex, covering brand positioning, product innovation, and marketing strategy. You’ll also play a key role in managing and mentoring a talented team, while helping shape the direction and growth of the UK business.

This role is suited to someone with 10+ years of experience in market research and brand or innovation strategy. You should have strong qualitative research skills, be confident managing clients and projects, and have experience leading and developing teams. Business development experience – both growing existing accounts and building new relationships – is also important.

– Private medical cover + pension scheme

– Summer Fridays + meeting-free Fridays year-round

– Paid sabbatical after 5 years + regular training and development

If you’re looking for a senior role with real influence, varied and meaningful work, and the opportunity to help shape a growing business, apply now!