Public Relations Account Director

Digital Waffle; Oxford; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A leading marketing agency is seeking a PR Account Director to lead innovative digital PR campaigns. This role involves strategic leadership, client management, and team oversight to deliver impactful results. The ideal candidate will have extensive PR experience and a strong portfolio of successful campaigns.

Qualifications

• 5+ years of experience in PR, with at least 2 years in a senior role.
• Strong portfolio of creative PR campaigns with proven results.

Responsibilities

• Set the creative direction for digital PR campaigns.
• Manage, inspire, and mentor a team of account managers and creatives.

Skills

Client Management

Storytelling

Creative Campaign Development

Team Oversight

Trendspotting

Job description

2 days ago Be among the first 25 applicants

This range is provided by Digital Waffle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Digital Waffle

Building Digital Marketing and PR Teams for clients throughout the UK - Get in touch to find out more!

As a PR Account Director, you’ll be the driving force behind campaign ideation, client relationships, and execution excellence. You’ll oversee a team of talented creatives, PRs, and content strategists, guiding them to develop innovative, insight-led digital PR campaigns that earn high-quality coverage and backlinks.

Salary - Up to £55K

Location - Oxford (hybrid)

Key Responsibilities

1. Strategic Leadership: Set the creative direction for digital PR campaigns, ensuring alignment with client goals and digital marketing strategies.
2. Client Management: Act as a senior point of contact, building strong, trusting relationships and confidently presenting ideas, reports, and results.
3. Creative Campaign Development: Lead brainstorms, shape narratives, and push boundaries to deliver campaigns that cut through the noise and land in top-tier media.
4. Team Oversight & Mentorship: Manage, inspire, and mentor a team of account managers, executives, and creatives—supporting their development and growth.
5. Performance & Reporting: Ensure campaigns deliver against KPIs (e.g., media coverage, backlinks, engagement), and communicate results through compelling reporting.
6. Trendspotting & Thought Leadership: Stay ahead of industry trends, media landscapes, and PR innovations—bringing fresh thinking to every campaign.

Requirements

• 5+ years of experience in PR, with at least 2 years in a senior/leadership role.
• Strong portfolio of creative PR campaigns with proven media coverage and link results.
• Exceptional storytelling, ideation, and pitching skills.
• Confident in client communications, from strategy presentations to performance updates.
• Deep understanding of how digital PR contributes to SEO and brand visibility.
• Experience managing and mentoring high-performing teams.
• Collaborative, proactive, and passionate about digital-first thinking.

Interested? Apply via the links.

Please note that due to the volume of applicants we receive, we can only respond to those candidates considered successful.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Advertising, and Strategy/Planning

Industries

• Marketing Services, Public Relations and Communications Services, and Advertising Services

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