Public Relations Account Director

JR United Kingdom; Reading; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading company is seeking a Public Relations Account Director to drive innovative digital PR campaigns. You will lead a talented team, manage client relationships, and ensure campaign success through strategic leadership and creative development. This role requires a strong background in PR, exceptional storytelling skills, and a passion for digital-first thinking. If you have a proven track record in PR and are ready to take the lead, this is the opportunity for you.

Qualifications

• 5+ years of experience in PR, with at least 2 years in a senior role.
• Strong portfolio of creative PR campaigns with proven media coverage.

Responsibilities

• Set the creative direction for digital PR campaigns.
• Act as a senior point of contact, building strong client relationships.
• Manage, inspire, and mentor a team of account managers and creatives.

Skills

Storytelling

Client Communication

Creative Campaign Development

Trendspotting

Tools

BuzzSumo

Ahrefs

GWI

Job description

Social network you want to login/join with:

Public Relations Account Director, reading

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Client:

Digital Waffle

Location:

reading, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

5

Posted:

12.05.2025

Expiry Date:

26.06.2025

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Job Description:

As a PR Account Director, you’ll be the driving force behind campaign ideation, client relationships, and execution excellence. You’ll oversee a team of talented creatives, PRs, and content strategists—guiding them to develop innovative, insight-led digital PR campaigns that earn high-quality coverage and backlinks.

Salary - Up to £55K

Location - Oxford (hybrid)

Key Responsibilities

• Strategic Leadership: Set the creative direction for digital PR campaigns, ensuring alignment with client goals and digital marketing strategies.
• Client Management: Act as a senior point of contact, building strong, trusting relationships and confidently presenting ideas, reports, and results.
• Creative Campaign Development: Lead brainstorms, shape narratives, and push boundaries to deliver campaigns that cut through the noise and land in top-tier media.
• Team Oversight & Mentorship: Manage, inspire, and mentor a team of account managers, executives, and creatives—supporting their development and growth.
• Performance & Reporting: Ensure campaigns deliver against KPIs (e.g. media coverage, backlinks, engagement), and communicate results through compelling reporting.
• Trendspotting & Thought Leadership: Stay ahead of industry trends, media landscapes, and PR innovations—bringing fresh thinking to every campaign.

Requirements

• 5+ years of experience in PR, with at least 2 years in a senior/leadership role.
• Strong portfolio of creative PR campaigns with proven media coverage and link results.
• Exceptional storytelling, ideation, and pitching skills.
• Confident in client comms, from strategy presentations to performance updates.
• Deep understanding of how digital PR contributes to SEO and brand visibility.
• Experience managing and mentoring high-performing teams.
• Collaborative, proactive, and passionate about digital-first thinking.

Nice to Have

• Agency experience across a range of industries
• Data-driven PR experience using tools like BuzzSumo, Ahrefs, or GWI.
• Experience integrating digital PR with broader content and SEO strategies.