Propositions Marketing Manager - 7740

Cambridge University Press Ltd.; Cambridge; Hybrid; GBP 46,000 - 55,000; Full time

Job summary

Cambridge University Press & Assessment is seeking a Propositions Marketing Manager to shape audience and proposition strategy and help win new corporate clients.

You will own the B2B go-to-market, collaborating with CRM, brand, content and digital teams to drive launches from concept to market, and you’ll work closely with sales to grow the corporate client base.

Responsibilities

• Deciding target audiences with ideal customer profiles and personas.
• Owning value propositions and messages behind every course and programme.
• Taking new courses to market from concept to launch, leading the CRM, brand, content and digital specialists.
• Owning our B2B go-to-market with our Commercial team, choosing industries to target and activities to win them.
• Giving existing courses a second life through repositioning and relaunches, and being accountable for launch performance.

Job description

Job Title: Propositions Marketing Manager

Salary: £46,200 - £55,000 per year

Location: Cambridge, UK – Hybrid

Contract: Permanent

Hours: Full time, 35 hours per week

You've launched products and sharpened propositions. Now use that experience to shape how University of Cambridge Advance Online stands out to professionals and organisations worldwide.

University of Cambridge Advance Online provides career-focused online learning on behalf of the University of Cambridge. We are a joint venture between the University and Cambridge University Press & Assessment, a commercial arm of the University. Our award-winning courses have reached learners in more than 100 countries and over 800 organisations.

Our marketing team has been newly shaped for the next phase of growth, and we are bringing in expertise across key disciplines. This role is ideal for an experienced product marketer who wants to shape how we position ourselves to professionals and organisations. As our Propositions Marketing Manager, you will shape the audience and proposition strategy the team builds on and help us win new corporate clients.

About the role

This is the strategic pillar of our marketing. Working with our Propositions team from the concept stage, you will make sure every launch has a clear story and a strong start. We are looking to significantly grow our corporate client base, and you will own how we take our offer to organisations.

Additional responsibilities and accountabilities include:

• Deciding who we target, with ideal customer profiles and personas for individual learners and the organisations we want to work with
• Owning the value propositions and messages behind every course and programme
• Taking new courses to market from concept to launch, leading the CRM, brand, content and digital specialists who deliver them
• Owning our B2B go-to-market with our Commercial team, choosing the industries we target and the activity that wins them
• Giving existing courses a second life through repositioning and relaunches, and being accountable for launch performance

This position has been classified as a hybrid role, requiring the selected candidate to typically spend 40-60% of their time collaborating and connecting face-to-face at their dedicated location. Aside from our hybrid principles, other flexible working requests will be considered from the first day of employment, including other work arrangements should you require adjustments due to a disability or long-term health condition.

About You

You are an experienced product marketer, or you have equivalent experience in audience and propositions marketing, and you can show how your work grew revenue. You have taken products to market from concept to launch, working closely with product teams. You have B2B experience, including working with sales or commercial teams to win corporate business. You make sound commercial calls and communicate confidently with senior leaders.

If you meet the above minimum requirements, we encourage you to apply. Your application will be even stronger if you can also demonstrate the following desirable criteria:

• Experience launching courses, programmes or other learning products
• Experience commissioning and using market research
• Experience building partner channels that support corporate growth
• Experience marketing executive and professional education

For a detailed job description, please refer to the link at the bottom of the advert on our careers site.

We are a Disability Confident (DC) employer that is committed to equality and inclusion ensuring our recruitment process is accessible to all. The DC scheme's Offer of an Interview commitment applies to applicants who opt in, and disclose a disability or a long-term health condition, and best meet the minimum criteria for the role. In instances where interviewing all qualifying candidates is not practicable, we prioritise those who best meet the minimum criteria, as we would for applicants who do not have a disability or long-term health condition.

Cambridge University Press & Assessment is an approved UK employer for the sponsorship of eligible roles and applicants under the Skilled Worker visa route. Please refer to the gov.uk website for guidance to understand your own eligibility based on the role you are applying for.

Rewards and benefits

We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits including:

• 28 days annual leave plus bank holidays
• Private medical and Permanent Health Insurance
• Discretionary annual bonus
• Group personal pension scheme
• Life assurance up to 4 x annual salary
• Green travel schemes

We aim to support candidates by making our interview process clear and transparent. The closing date for all applications will be Sunday 29 November 2026. We will review applications on an ongoing basis, and shortlisted candidates can expect interviews to take place from 12 January 2027.

If you are shortlisted and progressed through the stages, you can expect:

• First stage interview in-person at our offices in Cambridge. You will be provided with a brief to complete a role related task to present during your interview.
• Final stage interview: in-person at our offices in Cambridge.

If you require any reasonable adjustments during the recruitment process due to a disability or a long-term health condition, there will be an opportunity for you to inform us via the online application form. We will do our best to accommodate your needs.

Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry.

Why join us

Joining us is your opportunity to pursue potential. You will belong to a collaborative team that is exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.

Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it is safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background.

We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.