CRM & Lifecycle Marketing Manager - 7739

Cambridge University Press Ltd.; Cambridge; Hybrid; GBP 46,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

28 days annual leave plus bank

Private medical insurance

Discretionary annual bonus

Group personal pension

Life assurance

Green travel schemes

Job summary

Cambridge University Press Ltd. is seeking a CRM & Lifecycle Marketing Manager in Cambridge on a hybrid basis. The role focuses on building a new CRM function, migrating to HubSpot, and driving revenue from learners to corporate clients.

You will oversee email-led initiatives, B2B nurturing, and a move from Salesforce Marketing Cloud to HubSpot, reporting to the Marketing & Communications Director. Hybrid working and 40-60% face-to-face collaboration are expected.

Qualifications

• Experience leading CRM & lifecycle marketing initiatives.
• Proven ability to drive revenue from both learners and corporate clients.
• Strong copywriting and testing mindset; understands deliverability and GDPR.
• Experience migrating marketing platforms (e.g., SFMC to HubSpot).

Responsibilities

• Design customer journeys to convert inquiries into enrolments and repeat learners.
• Build a B2B newsletter and nurture programme for organisations.
• Turn corporate interest into qualified opportunities for the sales team.
• Lead the move from Salesforce Marketing Cloud to HubSpot and define the roadmap.
• Run test-and-learn programs across journeys, channels and copy with clear reporting.

Skills

CRM

Lifecycle marketing

Email marketing

AI in marketing

Tools

HubSpot

Salesforce Marketing Cloud

Job description

Job Title: CRM & Lifecycle Marketing Manager

Salary: £46,200 - £55,000 per year

Location: Cambridge, UK - Hybrid

Contract: Permanent

Hours: Full time, 35 hours per week

Build the engine that turns interest in Cambridge into enrolments and corporate clients.

University of Cambridge Advance Online provides career-focused online learning on behalf of the University of Cambridge. We are a joint venture between the University and Cambridge University Press & Assessment, a commercial arm of the University. Our award-winning courses have reached learners in more than 100 countries and over 800 organisations.

Our marketing team has been newly shaped for the next phase of growth, and we are bringing in expertise across key disciplines. As our CRM & Lifecycle Marketing Manager, you will build a function from scratch that drives revenue directly, from individual learners to corporate clients.

About the role

You will start with a clean slate, a move to HubSpot and the backing to build CRM and lifecycle marketing your way. Reporting to our Marketing & Communications Director, you will influence every step from first enquiry to enrolment and repeat learning. You will also lead an email-led push to significantly grow our corporate client base.

Additional responsibilities and accountabilities include:

• Designing journeys that turn enquiries, webinar attendees and event guests into enrolments and repeat learners


• Building a B2B newsletter and nurture programme that makes Cambridge the first choice for organisations developing their people


• Turning interest from organisations into qualified opportunities for our sales team


• Leading our move from Salesforce Marketing Cloud to HubSpot, and shaping the roadmap that follows


• Running a test-and-learn programme across journeys, channels and copy, and owning the reporting that proves what it delivers

This position has been classified as a hybrid role, requiring the selected candidate to typically spend 40-60% of their time collaborating and connecting face-to-face at their dedicated location. Aside from our hybrid principles, other flexible working requests will be considered from the first day of employment, including other work arrangements should you require adjustments due to a disability or long‑term health condition.

About You

You have run CRM, email and lifecycle marketing at a strategic level, and you can show the conversion and revenue it delivered. You know platforms such as Salesforce Marketing Cloud and HubSpot, and you have owned a platform or led a migration.

You have some experience of B2B lifecycle marketing, turning business interest into sales opportunities. You write sharp email copy, test everything and understand UK GDPR, PECR and deliverability.

• Experience using SMS, WhatsApp or other emerging lifecycle channels


• Experience aligning lifecycle activity with a sales team's process


• Experience using AI and marketing technology to improve campaigns


• Experience managing CRM and email agencies


• Experience marketing executive and professional education

For a detailed job description, please refer to the link at the bottom of the advert on our careers site.

We are a Disability Confident (DC) employer that is committed to equality and inclusion ensuring our recruitment process is accessible to all. The DC scheme's Offer of an Interview commitment applies to applicants who opt in, and disclose a disability or a long‑term health condition, and best meet the minimum criteria for the role. In instances where interviewing all qualifying candidates is not practicable, we prioritise those who best meet the minimum criteria, as we would for applicants who do not have a disability or long‑term health condition.

Cambridge University Press & Assessment is an approved UK employer for the sponsorship of eligible roles and applicants under the Skilled Worker visa route. Please refer to the gov.uk website for guidance to understand your own eligibility based on the role you are applying for.

Rewards and benefits

We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world‑class, flexible rewards package, featuring family‑friendly and planet‑friendly benefits including:

• 28 days annual leave plus bank holidays


• Private medical and Permanent Health Insurance


• Discretionary annual bonus


• Group personal pension scheme


• Life assurance up to 4 x annual salary


• Green travel schemes

We aim to support candidates by making our interview process clear and transparent. The closing date for all applications will be Sunday 29 November 2026. We will review applications on an ongoing basis, and shortlisted candidates can expect interviews to take place from 8 January 2027.

If you are shortlisted and progressed through the stages, you can expect:

• First stage interview in‑person at our offices in Cambridge. You will be provided with a brief to complete a role related task to present during your interview.


• Final stage interview: in‑person at our offices in Cambridge.

If you require any reasonable adjustments during the recruitment process due to a disability or a long‑term health condition, there will be an opportunity for you to inform us via the online application form. We will do our best to accommodate your needs.

Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry.

Why join us

Joining us is your opportunity to pursue potential. You will belong to a collaborative team that is exploring new and better ways to serve students, teachers and researchers across the globe - for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.

Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it is safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background.

We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.