Brand & Content Marketing Manager - 7741

Cambridge University Press & Assessment; Cambridge; Hybrid; GBP 46,000 - 55,000; Full time

Benefits offered by this job

28 days annual leave plus bank-holiday

Private medical and Permanent Health保险

Discretionary annual bonus

Group personal pension scheme

Life assurance up to 4 x annual salary

Green travel schemes

Job summary

Cambridge University Press & Assessment is seeking a Brand & Content Marketing Manager to shape our brand strategy and build a content engine that drives enrolments and expands our corporate reach. This hybrid role in Cambridge requires leadership of a three-person team within a larger marketing group and a focus on multi-channel storytelling.

You will own website content, collaborate with digital colleagues, and ensure brand consistency across all materials.

Qualifications

• Experience building brand and content strategy.
• Experience leading a team and managing content across channels.
• Experience in B2B marketing and growing a corporate client base.
• Experience briefing and managing PR and creative agencies.

Responsibilities

• Building a content engine from the ground up, turning the impact of our courses into stories across web, video, PR and social that speak to individual professionals and organisations.
• Owning our website content and landing pages, and working with digital colleagues to turn visitors into enquiries, enrolments and corporate conversations.
• Making sure our brand looks and sounds consistent and distinctive everywhere it appears, within the University's brand guidelines.
• Turning campaign goals and key messages into clear briefs, and directing the creative your team produces.
• Measuring what works, and being accountable for growth in awareness, engagement and conversion.

Skills

Brand strategy

Content marketing

Team leadership

B2B marketing

Editing/writing

Job description

Job Title: Brand & Content Marketing ManagerSalary: £46,200 - £55,000 per yearLocation: Cambridge, UK – HybridContract: PermanentHours: Full time, 35 hours per weekHow do you put the Cambridge name in front of a busy professional on the other side of the world? Or in front of the person deciding how their organisation develops its leaders and team? In this role, you decide how we do it.University of Cambridge Advance Online provides career-focused online learning on behalf of the University of Cambridge. We are a joint venture between the University and Cambridge University Press & Assessment, a commercial arm of the University. Our award-winning courses have reached learners in more than 100 countries and over 800 organisations.Our marketing team has been newly shaped for the next phase of growth, and we are bringing in expertise across key disciplines. As our Brand & Content Marketing Manager, you will build the brand and content that grow enrolments and take us into the corporate market worldwide.

About The Role

This is a chance to build something rather than inherit it. Reporting to our Marketing & Communications Director, you will shape our brand strategy and create the content engine that keeps University of Cambridge Advance Online front of mind for professionals and organisations. You will play a key part in significantly growing our corporate client base. You will lead a team of three within a newly shaped marketing team of 10.

Additional responsibilities and accountabilities include:

• Building a content engine from the ground up, turning the impact of our courses into stories across web, video, PR and social that speak to individual professionals and organisations
• Owning our website content and landing pages, and working with digital colleagues to turn visitors into enquiries, enrolments and corporate conversations
• Making sure our brand looks and sounds consistent and distinctive everywhere it appears, within the University's brand guidelines
• Turning campaign goals and key messages into clear briefs, and directing the creative your team produces
• Measuring what works, and being accountable for growth in awareness, engagement and conversion

This position has been classified as a hybrid role, requiring the selected candidate to typically spend 40-60% of their time collaborating and connecting face-to-face at their dedicated location. Aside from our hybrid principles, other flexible working requests will be considered from the first day of employment, including other work arrangements should you require adjustments due to a disability or long-term health condition.

About You

You have developed and owned brand and content strategy, and you can show how it built awareness and market position. You have run content across several channels and directed the creative behind it. You understand how marketing works for both individual buyers and organisations. You are a strong writer and editor who can turn a proposition into a brief that gets great work back. You have managed and developed a team, and you use data to judge what is working. If you meet the above minimum requirements, we encourage you to apply. Your application will be even stronger if you can also demonstrate the following desirable criteria:

• Experience improving website or landing page conversion
• Experience bringing partners or stakeholders behind a shared brand and story
• Experience briefing and managing PR and creative agencies
• Experience of B2B marketing and growing a corporate client base
• Experience marketing executive and professional education

For a detailed job description, please refer to the link at the bottom of the advert on our careers site.

Rewards And Benefits

We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits including:

• 28 days annual leave plus bank holidays
• Private medical and Permanent Health Insurance
• Discretionary annual bonus
• Group personal pension scheme
• Life assurance up to 4 x annual salary
• Green travel schemes

Why join us

Joining us is your opportunity to pursue potential. You will belong to a collaborative team that is exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration. Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it is safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background. We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.