Head of Brand & Proposition – Leisure & Experiences

Major Players | B Corp™; England; Hybride; GBP 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Pension

Employee Assistance Programme

Dental scheme

Ride to Work

Enhanced maternity/paternity pay

Long-service holiday

Recognition awards

Free use of facilities

Discounted health club membership

Résumé du poste

Major Players in Surrey leads a UK leisure and entertainment group and seeks a Head of Brand & Proposition to own proposition design and brand identity across venues. You’ll shape the growth roadmap, direct creative output, and build a senior team for a dynamic multi-site portfolio.

This is a building role requiring energy, bold ideas, and the ability to challenge the status quo while aligning local markets with a cohesive brand strategy and audience-centric communication.

Qualifications

• Senior leadership in brand or proposition for multi-site assets.
• Experience building in-house creative and managing external agencies.
• Ability to brief and approve AI-assisted production.
• Balancing brand consistency with local market needs.
• Degree or equivalent; professional marketing accreditation valued.

Responsabilités

• Own proposition design across the portfolio and future experience blueprint.
• Align venue proposition with local markets while preserving brand consistency.
• Define customer journey proposition plans including pricing collaboration.
• Act as brand guardian and lead creative and content output.
• Lead a multidisciplinary team across proposition, creative, content and insight.
• Provide market insights to inform brand decisions and capital investments.
• Report brand health and content output against scorecards.

Connaissances

Senior brand leadership

Proposition design

Multi-site experience

In-house creative management

AI-assisted production briefing

Formation

Degree or equivalent experience

Marketing accreditation valued

Description du poste

Major Players in Surrey leads a UK leisure and entertainment group and seeks a Head of Brand & Proposition to own proposition design and brand identity across venues. You’ll shape the growth roadmap, direct creative output, and build a senior team for a dynamic multi-site portfolio.

This is a building role requiring energy, bold ideas, and the ability to challenge the status quo while aligning local markets with a cohesive brand strategy and audience-centric communication.