Digital Communications Executive

West Midlands Combined Authority; Birmingham; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Local Government Pension Scheme

AVC scheme

28 days annual leave

EV car benefit

Healthcare plans

Gym discounts

Cycle to work scheme

Volunteer days

Tech purchase discounts

Costco membership

Boundless benefits

Eye care scheme

Job summary

West Midlands Combined Authority is seeking a Digital Communications Executive to join its Digital Communications team in the West Midlands. The role focuses on creating engaging content across digital channels, including TikTok and the website, and delivering innovative digital communications strategies to raise awareness of WMCA’s work.

You will produce a range of content, adapt it to each channel, and collaborate with Media and PR teams while ensuring accessibility and data privacy

Qualifications

• Experience creating social media content in multiple formats.
• Experience managing websites, blogs and social channels.
• Ability to spot stories and bring them to life digitally.
• Ability to repurpose content for different channels.

Responsibilities

• Produce and distribute a wide range of engaging digital content including video, photography, articles, social media posts, infographics etc.
• Ensure content is repurposed and adapted effectively to the style and audience of each digital channel.
• Support with the development and implementation of digital communication strategies.
• Work closely with the Media and PR teams to ensure that stories are communicated through relevant digital channels.
• Provide digital advice and creative ideas to the organisation.
• Regularly review the performance of our digital content and channels by interpreting and reporting on statistics.
• Ensure compliance with WCAG 2.2 accessibility legislation on our websites and digital content, as well as GDPR in the management and collection of customer data

Skills

Social media content creation

Website management

Video production

Content strategy

Storytelling

Tools

TikTok

Website CMS

Job description

Are you a creative storyteller with a talent for creating engaging content across a range of digital channels?

We're looking for someone to join our multi-award-winning Digital Communications team to help us bring our projects to life and reach new audiences in the West Midlands.

As a Digital Communications Executive, you will be supporting the day-to-day management of a wide range of digital tools and channels, including TikTok and our website. Your role will be to support the delivery of a wide range of innovative and engaging digital communications strategies, that will raise awareness of our work, whilst establishing us as a recognised and trusted brand for the residents of the West Midlands.

You’ll play a key role in delivering a content-first approach for our social media accounts, suggesting innovative - often entertaining or emotive treatments - to communicating the priorities of the West Midlands Combined Authority and the Mayor of the West Midlands.

No two days are the same in this role. You could be taking photos at events, filming videos showcasing the impact of our work in the real world, making TikToks on public transport, engaging with community groups on social media or writing blogs to attract organic search traffic and everything in between.

This is a great opportunity to be part of an innovative, ambitious and creative digital team.We need someone who has strong attention to detail, enjoys working collaboratively and is a creative thinker with a passion for the region.

What you will be doing

• Produce and distribute a wide range of engaging digital content including video, photography, articles, social media posts, infographics etc.
• Ensure content is re-purposed and adapted effectively to the style and audience of each digital channel.
• Support with the development and implementation of digital communication strategies
• Work closely with the Media and PR teams to ensure that stories are communicated through relevant digital channels.
• Provide digital advice and creative ideas to the organisation.
• Regularly review the performance of our digital content and channels by interpreting and reporting on statistics.
• Ensure compliance with WCAG 2.2 accessibility legislation on our websites and digital content, as well as GDPR in the management and collection of customer data

What's essential

• Proven track record of creating a wide range of social media content in different formats
• Experience of managing websites, blogs and social media channels
• Able to spot an interesting story and bring it to life in an engaging way digitally
• Able to repurpose content to suit the style and audience of each relevant channel, including the website and social media channels
• A champion for best practice on all digital channels and able to create excellent content that will help us achieve our goals of being the most engaged authority on social media
• Excellent organisational skills
• Good communications skills
• Attention to detail and proof-reading skills
• Able to analyse and evaluate information
• Able to apply technical expertise

Location.

The location for this role is 16 Summer Lane with at least 2 days a week spent in the office.

Salary and benefits.

We advertise salary ranges, with new appointments typically starting at the lowest salary point. In exceptional cases, the salary point may be adjusted to secure the best candidate. This approach allows for potential year-on-year salary increases, offering progression and appropriate rewards to employees. Requests for salaries above the maximum advertised range will not be considered.

We offer a comprehensive benefits package that includes:

• Local Government Pension Scheme (one of the most generous pension schemes in the UK).
• Shared Cost Additional Voluntary Contributionscheme where you can build an additional pot of money alongside your pension with contributions exempt from Income Tax and National Insurance contributions (NICs).
• 28 days paid annual leave (with an option to purchase more) + Statutory days.
• EV car benefit scheme
• Healthcare plans.
• Discounted gym membership, will writing,andmortgage advice.
• An option to buy a bicycle, including e-bikes and adapted pedal cycles, at a discounted rate.
• 3 days of paid leave each year to volunteer.
• Interest-free financing through SmartTech to buy the latest technology
• Discounted shopping with over 2,000 big-name retailers, and more. You can now also obtain a Costcomembership through the WMCA.
• Boundlessunlocks unlimited entry to top-rated UK attractions and loads of extra benefits and discounts.
• EyeCare Scheme,offering a free eye test and a financial contribution towards your glasses.

For more information, please visit the benefits page on our career site.

Why join WMCA?

WMCA is laser-focused on improving the West Midlands, bringing economic growth, jobs, homes, and better journeys to the region. We target local needs where it matters most, ensuring everyone has a job that pays well and has access to safe and affordable places they can call home.

We put people and place at the heart of everything we do, working hand in hand with our partners to direct funding where it's needed most. What you do, really matters, Your expertise will help make a big difference, improving people's lives, every day.

Our Values and Behaviours.

Fostering an environment where people feel valued, included, supported, and proud to contribute to our region is important to us at the WMCA. Our behaviours are more than statements; they guide how we work, make decisions, and treat one another - they set the standards we hold ourselves to and the experience we want others to have.

• Collaborative -We work as one organisation. Together we build trust, connection and shared purpose across teams, partners and residents to create the biggest impact for our region.
• Driven -We are focused on outcomes. We perform at our best to unlock productivity and delivery, achieving the greatest regional impact.
• Inclusive - We value difference. Creating an environment where people belong, and feel psychologically safe, so we can all thrive and shape a West Midlands built for everyone.
• Innovative - We are courageous. We embrace new ideas and challenge the status quo to continuously improve and shape a future of the West Midlands.

Creating an inclusive workplace.

WMCA holds diversity accreditations, such as the RACE Code Quality Mark, Armed Forces Covenant (Gold status) and has been recognised as one of the Inclusive Top 50 Employers and The Times Top 50 Employers for Women. We're a Disability Confident Employer with Leader' status, committed to interviewing applicants with disabilities who meet all the essential role criteria.

We are also proud to be a Ban the Box employer, which means we do not ask about criminal convictions at the initial application stage, and will only ask after an offer is made as part of our onboarding checks, which helps us remove barriers for people with past convictions and supporting fair opportunities for all.

We recognise that certain groups, such as women and people of colour, may be less likely to apply for roles if they feel they do not meet all the requirements. However, we encourage individuals who are passionate about the role and want to make a difference to still apply. We value potential and encourage applicants to highlight their skills, including transferable ones, even if they don't fit the traditional "perfect candidate" mould.

We gladly consider part‑time, flexible, and job share arrangements, so please don't let these factors deter you from applying

Right to Work in the UK

Proof of Right to Work in the UK will be required for all applicants in accordance with UK Home Office requirements, before any employment offer can be confirmed.

Non-UK applicants (excluding Ireland) would be required to hold a relevant Visa from the UK Visas and Immigration (UKVI).