Marketing Executive

The Growth Company; Manchester; Hybrid; GBP 28,000 - 38,000; Full time

Job summary

The Growth Company’s Marketing Manchester team is seeking a Marketing Executive to join the Sector Marketing function in Manchester. The role supports high-profile campaigns showcasing the city’s strengths and positions Manchester as a prime destination for investment.

Based in a hybrid role with one day per week at Lee House, you’ll collaborate with Invest Manchester teams to promote Greater Manchester across sectors and international markets, driving growth and visibility.

Qualifications

• Experience delivering B2B marketing campaigns and events.
• Strong writing and content creation skills for digital channels.
• Ability to coordinate multiple campaigns and deadlines.

Responsibilities

• Support the delivery of high-profile marketing campaigns for Manchester as an investment destination.
• Assist with planning, promotion and delivery of investor and delegation visits.
• Manage and support B2B social media campaigns across paid and organic channels.
• Produce and promote digital communications to grow audience engagement.
• Maintain marketing databases and CRM systems with accurate data.
• Coordinate development and distribution of marketing collateral across channels.
• Collate and analyse campaign data to support evaluation and reporting.

Skills

Planning

Communication

Social media campaigns

Budget management

CRM management

Market awareness

MS Office

Marketing qualification

Education

Marketing qualification or equivalent experience

Tools

CRM databases

Marketing management systems

Job description

The Growth Company’s (GC) Marketing Manchester team has an opportunity for a Marketing Executive to join the Sector Marketing function, supporting the delivery of impactful, high-profile campaigns that showcase Manchester’s unique strengths and position it as a leading destination for investment. The role will help drive the priorities of Invest Manchester, promoting the city as an outstanding place to do business across key priority sectors and international markets.

At Marketing Manchester, we promote Greater Manchester nationally and internationally as a leading place to visit, invest, meet, and study. We work to raise the profile of the region through targeted marketing campaigns, major events, and strong partnerships. We support the visitor economy by attracting tourists and high-profile conferences, while collaborating with businesses and stakeholders to showcase the region’s unique strengths and opportunities. Through everything we do, we aim to drive economic growth and enhance Manchester’s global reputation.

This is a hybrid role, with one day per week based at Lee House, our Manchester office.

Key Responsibilities:

• Support the delivery of high-profile marketing campaigns that promote Manchester as a leading destination for investment across key sectors and international markets.
• Assist with the planning, promotion and delivery of investor and delegation visits, working closely with Invest Manchester’s Business Development teams.
• Manage and support B2B social media campaigns, including content scheduling, monitoring performance and measuring campaign effectiveness.
• Produce, distribute and promote digital communications, including newsletters, to increase audience engagement and subscriber growth.
• Maintain marketing databases and CRM systems, ensuring accurate data management and reporting.
• Coordinate the development and distribution of marketing collateral across digital, print and video channels.
• Collate and analyse campaign performance data, including web statistics, event attendance and engagement metrics, to support evaluation and reporting.

About You:

• Highly organised with exceptional attention to detail and the ability to manage multiple priorities effectively.
• Proactive, adaptable and resilient, with a practical approach to problem-solving and overcoming challenges.
• Genuine interest in Greater Manchester and a desire to promote the city region to global audiences.
• Confident in communicating ideas, sharing recommendations and identifying opportunities for improvement.
• Capable of working independently whilst also contributing positively within a collaborative team environment.
• Skilled at building strong working relationships with colleagues, partners and stakeholders.
• Methodical and accurate in approach, with a commitment to maintaining high standards of work.
• Passionate about delivering impactful marketing activity and achieving measurable results.

Skills Required:

• Excellent planning, organisational and project coordination skills.
• Strong written, verbal and interpersonal communication skills.
• Experience managing social media campaigns for a B2B audience across paid and organic channels.
• Good budget management skills, including supplier liaison, cost control and budget monitoring.
• Experience using CRM databases and marketing management systems.
• Strong awareness of business trends, market developments and commercial opportunities.
• Proficiency in Microsoft Office applications, including Excel, PowerPoint and Word.
• A professional qualification in Marketing, Communications or a related discipline, or equivalent experience.