Programmatic Strategy Lead — Growth & Innovation

Zenith; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith International, part of Publicis Groupe, seeks a Programmatic Associate Director to lead programmatic media planning and activation for a leading global home appliances brand. You’ll blend deep channel expertise with client partnership and people leadership to shape strategy, drive innovation and improve delivery.

You’ll influence how programmatic campaigns are planned and delivered, with opportunities to grow the team and create measurable business impact for the client and agency.

Qualifications

• Strong programmatic knowledge and experience applying it to media planning and campaign delivery.
• Experience managing programmatic activity across online display, video, YouTube and BVOD.
• Ability to build trusted client relationships and communicate complex topics clearly.
• Sound commercial judgement with understanding of revenue management and financial processes.
• Experience coaching or developing colleagues and fostering inclusive opportunity.
• Curiosity and willingness to explore new platforms, automation and innovative media solutions.
• Excellent collaboration and organisational skills across planning, delivery, reporting and operations.

Responsibilities

• Lead high-quality programmatic planning, execution, optimisation, reporting and insights with robust QA.
• Partner with clients as a trusted advisor, translating challenges into clear recommendations.
• Shape programmatic strategy and drive innovation with planning and leadership teams.
• Build a test-and-learn approach, exploring DSP diversification, automation and privacy-first solutions.
• Own revenue tracking, reconciliations, billing processes and supplier management.
• Identify growth opportunities and connect client needs with Publicis Media solutions.
• Lead and develop a team of programmatic specialists and managers.

Job description

Zenith International, part of Publicis Groupe, seeks a Programmatic Associate Director to lead programmatic media planning and activation for a leading global home appliances brand. You’ll blend deep channel expertise with client partnership and people leadership to shape strategy, drive innovation and improve delivery.

You’ll influence how programmatic campaigns are planned and delivered, with opportunities to grow the team and create measurable business impact for the client and agency.