Programmatic Strategist: Data-Driven Ad Tech Optimizer

Captify; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Bupa HealthCare Plan

Aviva Corporate Pension Scheme

Personalized Benefits Platform

25 paid vacation days + 3 Wellnessdays

Job summary

Captify UK, now part of Verve Group, is growing its Trading/Activation Team and seeking a Programmatic Strategist. You will help manage and optimise media campaigns on the buy- and sell-side, gaining experience with programmatic buying, RTB, DSPs, and SSPs across video and display formats.

Working with Global Trading Hub, you will set up deals with SSP partners, monitor spend and performance, provide optimisation recommendations, and collaborate with Sales and Account Management to maximise

Qualifications

• 1–2+ years of experience managing digital advertising campaigns.
• Strong organisational skills with attention to detail and deadlines.
• Experience with Google Drive, Google Sheets, MS Office, Slack and Salesforce.
• Excellent analytical skills with ability to summarize data in reports.
• Self-starter, proactive and able to work in a fast-paced environment.
• Ability to deliver top-notch client service.

Responsibilities

• Campaign QA and pacing checks.
• Optimize search intelligence display campaigns across platforms.
• Set up programmatic campaigns via DSPs/SSPs and ensure performance.
• Troubleshoot PMP delivery and technical issues.
• Provide deal creation support and optimisation suggestions.
• Coordinate across Sales and Account Management to maximise revenue.

Skills

Digital advertising campaignmanagement

Organisational skills

Analytical skills

Self-motivation

Client service excellence

Tools

Google Drive

Google Sheets

MS Office (Excel)

Slack

Salesforce

Job description

Captify UK, now part of Verve Group, is growing its Trading/Activation Team and seeking a Programmatic Strategist. You will help manage and optimise media campaigns on the buy- and sell-side, gaining experience with programmatic buying, RTB, DSPs, and SSPs across video and display formats.

Working with Global Trading Hub, you will set up deals with SSP partners, monitor spend and performance, provide optimisation recommendations, and collaborate with Sales and Account Management to maximise