Programmatic Manager (CTV/Audio) at Independent Full-Funnel Performance Agency Leader

Grey Matter Recruitment; Greater London; On-site; GBP 64,000 - 94,000; Full time

Job summary

Grey Matter Recruitment is seeking a Senior Specialist to launch, manage and optimise cross-channel campaigns focused on customer acquisition and revenue growth. You will lead campaigns across TV, CTV/video, audio and display with accountability for budgets, pacing and targeting.

The role requires hands-on campaign builds, strong analytics, and collaboration with Analytics, Creative, Search, Social and client leadership to drive measurable results.

Qualifications

• 3–5+ years’ experience in TV/CTV/video/audio or display advertising.
• Hands-on campaign builds, launches, pacing and optimisation.
• Strong understanding of audience targeting, inventory quality and frequency management.
• Proficient in GA4, platform analytics and performance reporting.
• Experience linking media performance to Revenue, CAC and LTV.

Responsibilities

• Build and optimise campaigns across TV, CTV/video, audio and programmatic display.
• Manage budgets, pacing, frequency, audiences and inventory to maximise performance.
• Analyse campaign performance and translate insights into optimisation recommendations.
• Monitor metrics: reach, CAC, revenue, LTV, viewability.
• Run A/B tests and pilots to identify scalable opportunities.
• Use data and attribution insights to guide campaign and budget decisions.
• Collaborate with Analytics, Creative, Search, Social, Commerce and Client Leadership teams.
• Communicate campaign performance and recommendations directly with clients.

Skills

Campaign optimization

Cross-channel marketing

A/B testing

Analytics & reporting

Stakeholder management

Tools

GA4

Job description

Exciting opportunity to join one of the largest independent full-funnel marketing agencies in the U.S., delivering and optimising TV, Video, Audio and Display campaigns for major global brands.

The Company

• Manages more than $4 billion in digital media spend for clients globally
• 1,200+ employees across the business
• Expertise across TV & Audio, Streaming/CTV, Search, Social, Commerce and wider digital media
• Proprietary marketing intelligence and measurement technology
• Impressive portfolio of Global Enterprise clients

The Role

As a Senior Specialist for TV, Video, Audio & Display, you will launch, manage and optimise cross-channel campaigns focused on customer acquisition, revenue growth and long-term value.

• Build and optimise campaigns across TV, CTV/video, audio and programmatic display
• Manage budgets, pacing, frequency, audiences and inventory to maximise performance
• Analyse campaign performance and translate insights into clear optimisation recommendations
• Monitor key metrics including reach, CAC, revenue, LTV and viewability
• Run A/B tests and media pilots to identify scalable opportunities
• Use data, measurement and attribution insights to guide campaign and budget decisions
• Partner with Analytics, Creative, Search, Social, Commerce and Client Leadership teams
• Communicate campaign performance and recommendations directly with clients

Desired Skills & Experience

• 3–5+ years’ experience across TV, CTV/video, audio and/or display advertising
• Hands-on experience with campaign builds, launches, pacing and optimisation
• Strong understanding of audience targeting, inventory quality and frequency management
• Comfortable with GA4, platform analytics and performance reporting
• Understanding of measurement, attribution, A/B testing and incrementality
• Ability to connect media performance to metrics including Revenue, CAC and LTV
• Strong client-facing communication and stakeholder management skills
• Passion for using new technology, automation and AI to improve performance