Programmatic Media Executive

TN United Kingdom; Greater London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Programmatic Marketing Specialist to drive impactful brand experiences through data-driven strategies. This role offers the chance to refine programmatic media capabilities across Europe, collaborating with global teams to enhance marketing effectiveness. You will leverage your operational expertise in programmatic advertising, optimizing campaigns and managing vendor relationships to unlock new data opportunities. If you're passionate about digital marketing and eager to make a significant impact, this is the perfect opportunity for you.

Qualifications

• 3+ years of experience in programmatic advertising, ideally with FMCG clients.
• Strong understanding of digital media activation and brand management.

Responsibilities

• Drive programmatic media strategy and optimize reporting based on analytics.
• Collaborate with internal teams to enhance audience targeting and media planning.

Skills

Programmatic Advertising

Data Analysis

Audience Profiling

Digital Marketing Strategy

Cross-functional Collaboration

Education

Bachelor's Degree in Marketing

Tools

DMP

DSP

Job description

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No Relocation Assistance Offered
#161274 - Surrey, England, United Kingdom

Location: Woking, United Kingdom

Reporting to: Senior Manager: IBE/Media

Why Work For Hill's Pet Nutrition:

• The learning & development opportunities: You will refine your commercial mindset and continue to learn new skills working closely with a cross-functional team, gaining exposure to all local market departments.
• The challenge & variety: You will operate in a fast-paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.
• The global experience: You will have the opportunity to work with global brands, participate in global strategies, and develop your career internationally.
• The Hill's Pet Nutrition Values: To help enrich and lengthen the special relationships between people and their pets.

Job Purpose:

Leverage programmatic media and audience data/science as principal marketing tools to deliver impactful brand experiences throughout the consumer journey (attention, consideration, purchase, and loyalty). This should align with each Brand's positioning, Strategy, Communications Architecture, and Strategy, working collaboratively with regional marketing, country teams, and media agencies to drive brand and business growth. You will develop, amplify, refine, and implement the Programmatic Marketing strategy for EMEA, leveraging global guidelines and progress made so far, aiming to accelerate programmatic media as a core competence across Europe.

What you will do:

1. Drive a step change in programmatic media by operationalizing and automating reporting, and crafting optimization recommendations based on analytics like audience profiling and post-conversion data.
2. Enable marketing and brand-building groups to understand and integrate programmatic into campaigns.
3. Identify wastage and optimize within the programmatic structure, including waterfall analysis, working with vendors and agencies.
4. Leverage ad tech stack such as DMP, DSP, and other audience capabilities to define and refine target audiences at scale.
5. Collaborate with internal partners to advise on audience identification, activation, and evaluation.
6. Improve decision-making through innovative segmentation mapping, micro-targeting, and measurement.
7. Manage third-party vendor relationships to unlock new data opportunities.
8. Promote a data-first approach to advertising by evaluating and integrating data partners within planning and buying platforms.
9. Provide leadership for the consistent use of media data in business decisions and advertising spend optimization.
10. Ensure accurate measurement frameworks are in place for all initiatives, collaborating with internal and external teams.
11. Develop a scalable digital testing approach spanning audience targeting, creative messaging, and media channels.
12. Align audience planning with communication planning to ensure a positive consumer experience, managing frequency and message sequencing.

Who you are:

• Operational experience in programmatic advertising, ideally within well-known media agencies, with proven benefits for FMCG clients both nationally and internationally.
• Strong understanding of the programmatic media landscape and its implications on digital media activation.
• Experience working with brand builders and digital teams, demonstrating energy, drive, and passion for brand building.
• Bachelor’s Degree in Marketing or related field with 3+ years of relevant experience.
• A strategic yet hands-on approach.
• Excellent cross-functional collaboration, influencing, and communication skills with international teams and leadership.
• Knowledge of brand & equity management, digital marketing strategy, and media planning.