Programmatic Lead

TN United Kingdom; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

Join a forward-thinking media company as a Programmatic Lead, where you'll drive programmatic advertising revenues and build strong relationships with key agency partners. This dynamic role involves leading pitches, securing new revenue through premium programmatic deals, and collaborating with internal teams to maximize opportunities. With a focus on innovation and transformation, you'll engage with international clients and stay ahead of industry trends. Be part of a vibrant team that champions diversity and prioritizes employee wellbeing, making a significant impact in the digital landscape.

Benefits

Flexible working models

Private medical insurance

Generous leave

Training opportunities

Employee discounts

Wellbeing services

Qualifications

• Extensive background in programmatic advertising sales with a proven track record.
• Strong analytical skills and experience using data to drive decisions.

Responsibilities

• Drive programmatic advertising revenues by developing relationships with key agency partners.
• Lead programmatic pitches and sales efforts to support revenue growth.

Skills

Programmatic Advertising Sales

Relationship Management

Negotiation Skills

Analytical Skills

Digital Media Knowledge

Job description

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Your team: Growing premium programmatic revenues is becoming increasingly important for the success of The Times brand. We are seeking a Programmatic Lead to join our successful digital specialist team within Times Media London. Be part of a team and brand going through an exciting transformation driving our digital first strategy, products & leading first-party data tools to our agencies and clients.

Your role: The primary focus of this role is selling & representing our digital and programmatic product offerings & initiatives, supporting the publishing brand team & wider commercial floor with programmatic activations. The Programmatic Sales Lead is the programmatic sales expert, working with teams to set up programmatic guarantee and private marketplace deals with agencies and clients. They will collaborate with the Programmatic & Revenue Operations team to maximize agency marketplace deals. This role involves managing and growing agency relationships, sourcing new contacts and clients, and winning programmatic briefs to drive digital sales and success.

Day to day you will:

1. Drive programmatic advertising revenues by developing and maintaining relationships with key agency partners and client teams.
2. Lead programmatic pitches and sales efforts to support revenue growth across The Sun.
3. Build and manage a pipeline of new business opportunities and grow existing accounts.
4. Negotiate and secure new revenue through premium programmatic deals, leveraging understanding of how this complements existing display spend.
5. Maintain an open relationship with Ozone to maximize programmatic revenue into newsbrands.
6. Collaborate with internal digital sales teams and be the go-to programmatic sales subject matter expert.
7. Engage with international agencies and clients to expand programmatic advertising efforts globally and drive revenue in new markets.
8. Stay informed on industry trends and regulations, providing thought leadership and insights to internal teams and clients.

What we’re looking for from you:

1. Extensive background in programmatic advertising sales, with a proven track record of exceeding revenue goals.
2. Considerable network and established contacts with major programmatic buyers.
3. Ability to pitch and sell at a senior level to build strong relationships.
4. In-depth understanding of the programmatic advertising ecosystem and digital media landscape.
5. Strong analytical skills and experience using data to drive decisions.

We are News UK: One of the leading media businesses in the UK and Ireland, with brands including The Times, The Sunday Times, The Sun, and others. Our digital and print media, radio, TV, and events reach almost 40 million people monthly. News UK is wholly owned by News Corp.

Life at News UK: Our people are our heartbeat. We support flexible and hybrid working models, champion diversity and inclusion through initiatives and networks, and prioritize employee wellbeing with benefits like pensions, generous leave, training, private medical insurance, discounts, and wellbeing services. We are committed to an inclusive workplace and accessible content for all.