Programmatic & Data Sales Lead

Channel 4 Corporation; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading company in the media sector is seeking a Programmatic & Data Sales Lead to drive digital sales revenue. The role involves managing client relationships, supporting sales strategies, and mentoring junior team members. The ideal candidate will have extensive experience in online sales and a strong grasp of digital strategies. This position offers a hybrid working model and a comprehensive benefits package.

Benefits

Private medical insurance

Virtual GP

Health tests

Gym discounts

Pension

Life assurance

Income protection

Holiday purchase options

Qualifications

• 5+ years in online and digital sales, with experience in CTV sales.
• Excellent communication, presentation, and client management skills.

Responsibilities

• Manage daily sales activities to maximize revenue and meet targets.
• Build relationships with senior agency contacts and promote offerings.
• Mentor junior team members and foster a dynamic sales environment.

Skills

Communication

Presentation

Negotiation

Job description

Job Details: Programmatic & Data Sales Lead

Full details of the job.

Vacancy Name: Programmatic & Data Sales Lead

Vacancy No: VN2409

Location: London, United Kingdom

Job Description

Job Title: Programmatic & Data Sales Lead
Reports to: Programmatic & Data Sales Leader
Department: Commercial Sales
Location: London

Department Description

The Streaming, Social & Programmatic team at Channel 4, led by the Head of Streaming, Social & Programmatic, focuses on digital sales products, including streaming, social media, programmatic advertising, and data-driven products. The team aims for industry-leading offerings, exceptional customer service, and revenue targets.

The Programmatic and Data Sales Team

Led by the Programmatic and Data Sales Leader, this team specializes in selling digital programmatic and data propositions, managing relationships with demand-side platforms (DSPs), and developing audience data strategies compliant with GDPR.

Job Purpose

The Programmatic & Data Sales Lead, reporting to the P&D Leader, is responsible for exceeding digital sales revenue through programmatic guaranteed, data targeting, and Private Marketplace sales. The role involves managing client relationships, supporting sales strategies, and contributing to team and operational success.

Key Responsibilities

1. Manage daily sales activities to maximize revenue and meet targets.
2. Track revenues and communicate risks.
3. Build relationships with senior agency contacts and promote Channel 4’s offerings.
4. Lead pitches and develop sales materials.
5. Support internal teams with training on sales propositions.
6. Manage agency relationships and serve as escalation point for digital issues.
7. Mentor junior team members and foster a dynamic sales environment.

Essential Experience & Skills

• 5+ years in online and digital sales, with experience in CTV sales.
• Understanding of digital strategies and emerging technologies.
• Excellent communication, presentation, and client management skills.
• Strong negotiation skills and ability to craft persuasive sales stories.

Additional Information

Please complete the application questions, including how you meet the essential experience and skills, by uploading a Word or PDF document.

Salary details are provided upon application. Benefits include private medical insurance, virtual GP, health tests, gym discounts, pension, life assurance, income protection, and holiday purchase options.

Working pattern: From September 2023, a 60/40 hybrid model is in place, with three days in the office per week.

Applications close on 26 May 2025.

Equality and Diversity

Channel 4 promotes diversity and encourages applications from all backgrounds. The company is committed to an inclusive environment, supporting neurodiverse and care-experienced applicants, and providing workplace adjustments as needed.