Programmatic Strategy Lead at Retail Media Marketing Agency

TN United Kingdom; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading independent performance marketing agency in Central London is seeking a Programmatic Strategy Lead. This role involves owning the programmatic strategy for top commerce clients, developing media plans, and guiding teams to optimize campaign performance. Ideal candidates will have a strong background in media planning and experience with DSPs and ad-serving tools.

Qualifications

• Strong background in media planning and activation.
• Experience in hands-on setup and optimization with DSPs.

Responsibilities

• Develop strategic media plans and provide best practice recommendations.
• Guide activation teams to manage DSP campaigns.

Skills

Media planning

Campaign optimization

Tools

DSPs

Ad-serving tools

Job description

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Programmatic Strategy Lead at Retail Media Marketing Agency, Central London

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Client:

Grey Matter Recruitment

Location:

Central London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

d9478377e466

Job Views:

3

Posted:

17.05.2025

Expiry Date:

01.07.2025

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Job Description:

Opportunity to represent a highly reputable independent agency and own the programmatic strategy for top commerce clients.

The Company

• One of the largest independent performance marketing agencies worldwide
• Experts in Retail Media, Market Insights, Paid Media, and Streaming/CTV
• Proprietary Marketing Intelligence Technology
• Over 1000 employees with global offices
• Impressive roster of global enterprise clients

The Role

As an experienced programmatic specialist, you will develop strategic media plans, provide best practice recommendations, and ensure optimal campaign performance.

• Translate programmatic objectives into clear strategies and plans
• Guide activation teams to effectively manage DSP campaigns
• Support VP of Programmatic in planning new business pitches and RFPs

Desired Skills & Experience

You should have a strong background in media planning and activation, with experience in:

• Media planning focusing on DR campaigns
• Hands-on setup and optimization with DSPs
• Onboarding third-party audience and ad-serving tools