Specialist - Programmatic, Streaming

Warner Bros. Entertainment; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Warner Bros. Discovery is seeking a Programmatic Manager to drive business goals for its Streaming Services and US Networks. The successful candidate will lead programmatic planning, optimize campaigns, and maintain strong relationships with media vendors. This role requires a deep understanding of the programmatic landscape and proven success in driving growth through data analysis.

Qualifications

• 2+ years’ experience in a similar role.
• Deep understanding of programmatic buying.
• Proficiency in Excel for campaign analysis.

Responsibilities

• Own the strategy and performance of programmatic activity.
• Lead programmatic planning and media buying.
• Communicate performance metrics and identify growth levers.

Skills

Programmatic Landscape

Campaign Analysis

Data Analysis

KPI Optimization

Tools

Excel

Job description

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms, and the dreamers creating what’s next…

From brilliant creatives to technology trailblazers across the globe, WBD offers career-defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best self. Here you are supported, celebrated, and encouraged to thrive.

Your New Role

This role will focus on driving business goals for Warner Bros. Discovery’s Streaming Services and US Networks. Reporting to the Programmatic Manager, the successful candidate will have experience working across various DSPs and will lead the implementation and development of the Programmatic channel, maximizing customer growth at cost-effective levels.

Responsibilities

Your Role Accountabilities

• Own the strategy and performance of programmatic activity with full operational responsibility.

• Lead programmatic planning and media buying across all territories, ensuring optimization to achieve high growth with an ROI focus.

• Keep abreast of market trends and developments.

• Work closely with planning teams to recommend effective growth strategies and budgets.

• Maintain and develop strong professional relationships internally (cross-departmental) and externally (media vendors).

• Lead programmatic innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to advance our programmatic capabilities.

• Clearly communicate performance metrics and identify growth levers.

• Document strategies and approaches to promote understanding and efficiency.

Qualifications and Experience

• 2+ years’ experience with a proven track record of success in a similar role.

• Deep understanding of the programmatic landscape, with experience planning and buying self-serve programmatic through at least one platform.

• Proven experience with Direct Response campaigns, including attribution, conversion tracking, and KPI optimization.

• Proficiency in Excel for campaign analysis and recommendations, with experience leveraging analytics for decision-making.

• Experience driving growth through testing and data analysis.

• Strong understanding of the marketing funnel, tracking, attribution, ad fraud, cookie windows, etc., with clear points of view.

How We Get Things Done…

Our guiding principles are central to our operations and culture. You can learn more at www.wbd.com/guiding-principles/ and we look forward to discussing how they resonate with you during the interview.

The Legal Bits…

Warner Bros. Discovery values diversity and is committed to equal opportunity employment. We consider all qualified candidates regardless of sex, gender, ethnicity, age, sexual orientation, religion, marital status, pregnancy, disability, or any other protected category. If you need a reasonable accommodation, contact [e-mail].