Programmatic Growth Lead (Remote, Global Team)

Yellow Social Interactive Ltd; United Kingdom; Remote; GBP 40,000 - 70,000; Full time

Job summary

Yellow Social Interactive Ltd is seeking a commercially minded programmatic acquisition specialist to own and scale performance across in‑app networks, DSPs, display, native and retargeting. You will oversee budgets, forecasting, and a structured test‑and‑learn roadmap across channels including AppLovin, Unity Ads, Moloco and Taboola, with expansion into emerging channels.

You will work closely with Analytics, Creative, Product and Partnerships to optimize acquisition volume, sign‑ups and

Qualifications

• 3+ years of programmatic marketing experience across in‑app, display, and retargeting channels.
• Experience managing acquisition budgets with CPA/ROAS/LTV targets.
• Experience activating first‑party and external audience data across DSPs and retargeting platforms.
• Technical understanding of modern web/app tracking architectures.
• Knowledge of privacy shifts and their impact on measurement.
• Gaming industry experience is highly preferred.

Responsibilities

• Own and optimise paid acquisition campaigns across programmatic channels.
• Forecast, plan budgets and model growth for paid acquisition.
• Develop new channel opportunities with test‑and‑learn roadmaps.
• Manage US multi‑state UA strategy with geo‑targeting and localisation.
• Optimise retargeting across in‑app networks, DSPs, display and native.
• Maintain end‑to‑end measurement and attribution with analytics/product teams.
• Drive testing programs, using AI tools and smart bidding.
• Collaborate with analytics, creative, product and partnerships teams.

Skills

Programmatic marketing

In‑app/display advertising

Budget management

Audience data activation

Tracking architecture

Privacy/compliance awareness

Tools

DSP platforms

Analytics platforms

Job description

Yellow Social Interactive Ltd is seeking a commercially minded programmatic acquisition specialist to own and scale performance across in‑app networks, DSPs, display, native and retargeting. You will oversee budgets, forecasting, and a structured test‑and‑learn roadmap across channels including AppLovin, Unity Ads, Moloco and Taboola, with expansion into emerging channels.

You will work closely with Analytics, Creative, Product and Partnerships to optimize acquisition volume, sign‑ups and