Programmatic & Marketing Tech Growth Lead

InterGame Ltd; United Kingdom; Remote; GBP 55,000 - 90,000; Full time

Job summary

InterGame Ltd in the United Kingdom is seeking a Programmatic and Marketing Tech Manager to lead the setup, management, optimisation and analysis of performance campaigns across specified regions.

You will drive campaign optimisation and innovation, collaborate with cross-functional teams, and deliver data-driven insights to senior management to shape strategic decisions. The role involves overseeing ad-server data and translating metrics into actionable recommendations for campaign improvement.

Responsibilities

• Campaign Optimisation & Innovation: Lead the ongoing optimisation of media campaigns, utilise data-driven insights to refine strategies and identify growth opportunities.
• Cross-Functional Collaboration: Work with Affiliates, Design and Content to integrate marketing efforts and leverage cross-department insights.
• Data-Driven Performance Analysis: Oversee setup, tracking and analysis of campaigns using Adservers and other tools, monitor KPIs and provide actionable recommendations to senior management.

Job description

InterGame Ltd in the United Kingdom is seeking a Programmatic and Marketing Tech Manager to lead the setup, management, optimisation and analysis of performance campaigns across specified regions.

You will drive campaign optimisation and innovation, collaborate with cross-functional teams, and deliver data-driven insights to senior management to shape strategic decisions. The role involves overseeing ad-server data and translating metrics into actionable recommendations for campaign improvement.