Programmatic Growth Lead: CTV/Audio & Video Campaigns

Grey Matter Recruitment; Greater London; On-site; GBP 64,000 - 94,000; Full time

Job summary

Grey Matter Recruitment is seeking a Senior Specialist to launch, manage and optimise cross-channel campaigns focused on customer acquisition and revenue growth. You will lead campaigns across TV, CTV/video, audio and display with accountability for budgets, pacing and targeting.

The role requires hands-on campaign builds, strong analytics, and collaboration with Analytics, Creative, Search, Social and client leadership to drive measurable results.

Qualifications

• 3–5+ years’ experience in TV/CTV/video/audio or display advertising.
• Hands-on campaign builds, launches, pacing and optimisation.
• Strong understanding of audience targeting, inventory quality and frequency management.
• Proficient in GA4, platform analytics and performance reporting.
• Experience linking media performance to Revenue, CAC and LTV.

Responsibilities

• Build and optimise campaigns across TV, CTV/video, audio and programmatic display.
• Manage budgets, pacing, frequency, audiences and inventory to maximise performance.
• Analyse campaign performance and translate insights into optimisation recommendations.
• Monitor metrics: reach, CAC, revenue, LTV, viewability.
• Run A/B tests and pilots to identify scalable opportunities.
• Use data and attribution insights to guide campaign and budget decisions.
• Collaborate with Analytics, Creative, Search, Social, Commerce and Client Leadership teams.
• Communicate campaign performance and recommendations directly with clients.

Skills

Campaign optimization

Cross-channel marketing

A/B testing

Analytics & reporting

Stakeholder management

Tools

GA4

Job description

Grey Matter Recruitment is seeking a Senior Specialist to launch, manage and optimise cross-channel campaigns focused on customer acquisition and revenue growth. You will lead campaigns across TV, CTV/video, audio and display with accountability for budgets, pacing and targeting.

The role requires hands-on campaign builds, strong analytics, and collaboration with Analytics, Creative, Search, Social and client leadership to drive measurable results.