Programmatic & Display Business Director

Adelphi Group; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

MG OMD is seeking a senior leader to head the Programmatic & Display team. You will oversee Directors, Managers and Executives across a varied client portfolio, driving best-in-class integrated strategies and campaigns.

The role reports to the Head of Programmatic and focuses on developing innovative approaches to grow client digital strategies. You will lead planning, execution and presentation of programmatic initiatives, ensuring high-quality team output and delivering strong commercial value

Qualifications

• Experience leading a large, multi-layered team.
• Ability to develop and plan strategies to achieve agency commercial goals.
• Ability to manage multiple clients, meet deadlines and maintain high output quality.
• Confident and effective leader with strong narrative in presentations.
• Advanced knowledge of cross-channel and ad-tech market.
• Strong understanding of digital landscape and programmatic integration into media plans.
• Negotiation skills to deliver best commercial value for clients.
• Confidently lead presentations with a compelling narrative.

Responsibilities

• Oversee a team of directors, managers and executives working across MG OMD’s client portfolio.
• Develop best-in-class integrated programmatic and display strategies and campaigns.
• Support the Head of Programmatic in shaping team direction and output.
• Lead and mentor the team to achieve agency commercial goals across clients.
• Ensure deadlines are met and deliverables meet the highest quality standards.

Skills

Team leadership

Strategic planning

Client management

Cross-channel knowledge

Ad tech expertise

Presentation skills

Negotiation

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

About the Role:

The MG Programmatic & Displayteam are a 40+strong teamofprogrammatic &display specialists that work across a varied roster of clientsincluding Specsavers, John Lewis & Partners, SharkNinja, Apple, Renault and VMO2amongst others.Responsible for both programmatic and directIO buys, the team are taskedwith ensuring we areconsistently putting forwardinnovative ideas that help tochallenge and grow our clients’digital strategies. The successful candidate will oversee a team of directors, managers and executivesspecifically working across a hub of MG OMD’s client portfolio. The role will report into the Head of Programmatic and focus on supporting the team to develop best-in-class integrated strategies and campaigns.

ABOUT YOU

• Experience in managing a large, multi-layered team and a desire tocontinue this
• Ability to lead your team to develop and plan strategies to achieve agencycommercial goals
• Ability to manage multiple clients, ensure all deadlines are met and thatteam output is always of the highest quality
• Confident and effective leader
• Advanced knowledge of cross channel and ad tech market
• Strong understanding of digital landscape and how programmatic fits intothe media plan
• Negotiation skills to deliver best commercial value for client
• Confidently lead presentations with a strong and compelling narrative
• Develop and plan strategies to achieve agency commercial goals
• Advanced analytical skills to interrogate and develop best practiceprocesses

About the Agency:

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying.

Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.

MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards.

With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference.

So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational.

We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work.

In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/