Programmatic & Display Business Director

OMD; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

MG OMD in London is seeking a senior leader to oversee the Programmatic & Display team, consisting of directors, managers and executives. You will report to the Head of Programmatic and guide integrated strategies across a diverse client portfolio.

You will drive commercial value for clients, lead strategy development, and ensure delivery of high-quality outputs while mentoring a multi-layered team and shaping best-in-class programmatic campaigns.

Qualifications

• Experience managing large multi-layered teams.
• Strong leadership and communication skills.
• Advanced knowledge of cross-channel media and ad tech.
• Deep understanding of digital landscape and programmatic's role within media planning.
• Negotiation skills to secure commercial value for clients.
• Advanced analytical skills for data interrogation and process improvement.

Responsibilities

• Lead and manage a large, multi-layered team of programmatic and direct IO specialists.
• Develop and plan strategies to achieve agency commercial goals and deliver best commercial value for clients.
• Manage multiple clients, ensuring deadlines are met and team output remains of the highest quality.
• Present strategies and outcomes to clients with a compelling narrative.
• Interrogate data to refine processes and drive best-practice within the team.

Skills

Team leadership

Strategic planning

Cross-channel media

Ad tech knowledge

Negotiation

Data analysis

Job description

Overview

MG OMD’s MG Programmatic & Display team, comprising over 40 specialists, works with clients such as Specsavers, John Lewis & Partners, SharkNinja, Apple, Renault and VMO2. The role involves overseeing a team of directors, managers and executives across MG OMD’s client portfolio, reporting to the Head of Programmatic and supporting the team in developing best‑in‑class integrated strategies and campaigns.

Responsibilities

• Lead and manage a large, multi‑layered team of programmatic and direct IO specialists.
• Develop and plan strategies to achieve agency commercial goals and deliver best commercial value for clients.
• Manage multiple clients, ensuring all deadlines are met and team output remains of the highest quality.
• Present strategies and outcomes to clients with a compelling narrative.
• Interrogate data to refine processes and drive best‑practice within the team.

Qualifications

• Proven experience managing a large, multi‑layered team.
• Strong leadership and communication skills.
• Advanced knowledge of cross‑channel media and ad tech market.
• Deep understanding of digital landscape and programmatic’s role within media planning.
• Negotiation skills to secure commercial value for clients.
• Advanced analytical skills for data interrogation and process improvement.