Programmatic Campaigns Lead

Publicis Digital Experience; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Digitas, part of Publicis Groupe, is hiring a Programmatic Manager to lead Hershey’s media activation across programmatic and paid social. The role blends hands-on platform expertise with strategic planning to connect audiences, creative and measurement.

You’ll own performance, guide colleagues, and partner with analytics and platform teams to drive optimal outcomes and future testing. This is London-based and client-facing in a fast-paced agency environment.

Qualifications

• Hands-on programmatic experience with activation and optimisation via major DSPs (DV360, The Trade Desk, Amazon DSP).
• Practical paid social experience: plan, activate, optimise and quality‑assure campaigns.
• Strong understanding of audience strategy, attribution, tracking and data-driven optimisation.

Responsibilities

• Lead setup, trafficking, pacing and optimisation of programmatic campaigns across display, video, CTV, audio and DOOH.
• Turn Hershey’s objectives into audience-led activation plans using first- and third-party data.
• Own campaign performance against KPIs and propose practical actions.
• Plan, activate and optimise paid social campaigns across Meta and TikTok, integrating learnings with programmatic activity.
• Serve as day-to-day client contact, translating data into actionable recommendations.
• Coach activation colleagues and promote knowledge sharing across teams.
• Collaborate with data, analytics, creative and platform teams to improve measurement and testing.

Skills

Programmatic experience

Paid social campaigns

Audience strategy

Media-audience-creative link

Communication skills

Team collaboration

Analytical mindset

Job description

Digitas, part of Publicis Groupe, is hiring a Programmatic Manager to lead Hershey’s media activation across programmatic and paid social. The role blends hands-on platform expertise with strategic planning to connect audiences, creative and measurement.

You’ll own performance, guide colleagues, and partner with analytics and platform teams to drive optimal outcomes and future testing. This is London-based and client-facing in a fast-paced agency environment.