Programmatic Strategy Lead – EMEA Client Growth

Adelphi Group; Greater London; On-site; GBP 60,000 - 85,000; Full time

Job summary

Omnicom Media in London is seeking a Programmatic Manager to lead strategy and client partnerships for our Addressable team. You will guide data-driven decisions, develop media plans and optimise campaigns across multiple digital channels, collaborating with internal specialists to drive outcomes.

The role emphasizes strategy, planning and optimisation rather than hands-on activation, with a focus on delivering measurable growth and strong client relationships in a fast-paced environment.

Qualifications

• Experience managing digital media or programmatic campaigns within an agency, media owner or ad tech environment.
• Strong client-facing experience with the confidence to build lasting relationships.
• A solid understanding of programmatic advertising, DSPs, ad exchanges and audience targeting.
• Excellent analytical skills with the ability to interpret data and turn insights into recommendations.
• Strong communication and presentation skills.
• Advanced Excel and reporting capabilities.
• A proactive mindset with excellent organisation and the ability to manage multiple priorities.
• A genuine interest in emerging technology, automation and AI within digital marketing.

Responsibilities

• Build and maintain strong relationships with local and global stakeholders, acting as a trusted strategic partner.
• Manage multiple client accounts, ensuring campaigns are delivered in line with business objectives and market requirements.
• Develop media and audience strategies that maximise campaign performance and commercial outcomes.
• Work closely with planning, operations and finance teams to ensure seamless campaign delivery.
• Analyse campaign performance, identify opportunities for optimisation and present clear, actionable insights to clients.
• Lead regular performance and pacing reviews, ensuring campaigns remain on track to meet objectives.
• Advise clients on programmatic best practices and the capabilities of leading Demand Side Platforms (DSPs).
• Translate data into compelling recommendations that drive future strategy.
• Stay up to date with industry trends, emerging technologies and innovations across digital media.
• Contribute ideas that improve processes, client outcomes and the wider team.

Skills

Programmatic advertising

DSPs

Client management

Data analysis

Excel

Presentation skills

Stakeholder management

Automation/AI interest

Job description

Omnicom Media in London is seeking a Programmatic Manager to lead strategy and client partnerships for our Addressable team. You will guide data-driven decisions, develop media plans and optimise campaigns across multiple digital channels, collaborating with internal specialists to drive outcomes.

The role emphasizes strategy, planning and optimisation rather than hands-on activation, with a focus on delivering measurable growth and strong client relationships in a fast-paced environment.