Programmatic Account Manager

Group M Worldwide Inc.; United Kingdom; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative firm is seeking a Programmatic Account Manager to join their dynamic team in Manchester. This role involves managing and optimizing programmatic campaigns while developing strategies that exceed client expectations. You will collaborate with a talented group of specialists and have the opportunity to work with renowned brands. If you are passionate about programmatic activation and possess strong analytical skills, this is a chance to make a significant impact in a fast-paced environment. Join a forward-thinking company that values creativity and excellence in digital marketing.

Qualifications

• Experience in managing and optimizing programmatic campaigns.
• Strong analytical skills with large data sets.

Responsibilities

• Oversee implementation and daily optimization of campaigns.
• Design programmatic strategies aligned with client objectives.

Skills

Programmatic Activation

DV360

The Trade Desk (TTD)

Amazon Advertising

Analytical Skills

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Data Analysis Tools

Job description

Programmatic Account Manager

About Wavemaker:

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• Deep knowledge we have of our clients’ business
• Confidence to challenge what’s gone before
• The support to go further than we thought possible

About GroupM Nexus:

GroupM Nexus UK is a community of more than 1000 specialists comprising Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies. It is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with leading digital platforms, advanced accreditations, and industry benchmarks.

The Team:

We are a team of approximately 5 people working on clients such as Jet2, Vimto, Dr Oetker. We are now looking for a new Programmatic Account Manager to join our growing Programmatic team based in Manchester.

The Role:

The Programmatic Account Manager will manage and optimise campaigns, develop programmatic plans that exceed client expectations, and contribute to the execution of programmatic media activity. You will work closely with the programmatic account director and global hub teams to execute strategy and develop insightful data analysis commentary.

Key Responsibilities:

Campaign Management

• Oversee implementation, management, and daily optimisation of campaigns to meet objectives and KPIs
• Create media plans to achieve KPIs
• Understand relevant products and solutions within the group
• Manage testing plans, suggest innovative ideas, and evaluate results

Client and Partner Management

• Design programmatic strategies aligned with client objectives
• Maintain regular client contact and present performance reports
• Analyse campaign results and provide recommendations
• Build relationships with media owners and service providers

People Management

• Manage junior team members, monitor workloads, and ensure deadlines
• Train and develop team members, motivate and lead by example

Operational Excellence

• Utilise tools for accountability, efficiency, and insights
• Ensure financial accuracy and reconcile spends
• Support QA processes locally and globally

Skills & Experience

• Passion for programmatic activation and excellence
• Confidence in platforms like DV360, TTD, Amazon
• Ability to explain technical points to non-technical audiences
• Strong analytical skills with large data sets
• Experience developing testing roadmaps in programmatic media
• Excellent verbal and written communication skills
• Effective communication across diverse backgrounds

(Please note this is a UK-based role and requires individuals to have the right to work in this location)