Product Owner, Salesforce & AI Automation

Worldpay; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Worldpay is seeking a Product Owner for Salesforce & AI Automation to drive the Salesforce platform roadmap and automation initiatives. You will own backlog priorities, collaborate with stakeholders, and deliver value through hands-on Salesforce administration and solution design.

Based in London, you will guide cross-functional teams, translate business needs into actionable user stories, and champion AI-enabled CRM improvements that boost sales effectiveness and efficiency.

Qualifications

• Bachelor’s degree or equivalent experience.
• 6+ years’ experience working with Salesforce in a Product Owner, Business Analyst, Salesforce Administrator, or similar CRM-focused role.
• Strong Salesforce administration knowledge and hands-on configuration experience.
• Experience managing product backlogs and prioritising competing stakeholder requirements.
• Proven ability to gather, document, and translate business requirements into effective solutions.
• Experience working within Agile delivery environments.
• Understanding of AI, automation, Copilot, Agentforce, or related intelligent workflow technologies is highly desirable.

Responsibilities

• Manage and prioritise the Salesforce backlog to align with business objectives.
• Develop and improve our Salesforce AI development Agent for automation and productivity.
• Translate stakeholder needs into clear user stories and requirements.
• Define acceptance criteria and support sprint planning and backlog refinement.
• Maintain hands-on Salesforce administration including workflows, reports, dashboards, and user management.
• Act as liaison between business and technology teams throughout delivery.

Skills

Salesforce

Backlog management

Agile

Stakeholder management

Product ownership

Automation

Effective communication

Organisation

Education

Bachelor’s degree or equivalent

Tools

Salesforce Admin

Sales Cloud

SAFe

Job description

Ready to take your career global?

Make your mark at one of the biggest names in payments. We're looking for a Product Owner, Salesforce & AI Automation to join our ever-evolving CRM & Sales Tools team.

In this role, you'll be responsible for helping to deliver our Salesforce platform roadmap and AI-powered CRM building tools. You'll work closely with business stakeholders to understand priorities, drive platform enhancements, and identify opportunities to improve efficiency through automation.

You’ll act as the primary intake and triage point for Salesforce-related work, ensuring requests are appropriately prioritised and routed to AI, Salesforce Administrators, Business Analysts, and development teams. As a hands-on Salesforce expert, you’ll combine product ownership with practical administration and solution design to deliver meaningful business outcomes.

What you’ll own

• Manager the Salesforce backlog, ensuring priorities align with business objectives and deliver maximum value.
• Manage and continuously improve our Salesforce AI development Agent, identifying opportunities to automate manual processes and enhance user productivity.
• Partner with stakeholders to understand business challenges and translate them into clear, actionable user stories and requirements.
• Articulate product vision, priorities, and user needs in a manner that is easily understood by technical and non-technical teams.
• Act as the primary intake and triage point for Salesforce enhancements, support requests, and automation opportunities.
• Prioritise and direct work across Salesforce Administrators, Business Analysts, and development teams.
• Define user story acceptance criteria and support sprint planning, backlog refinement, and delivery activities.
• Capture and document operational and business requirements to ensure solutions are clearly defined and fit for purpose.
• Serve as the key liaison between business stakeholders and technology teams to maintain alignment throughout delivery.
• Monitor development progress and communicate updates, risks, and outcomes to stakeholders.
• Support testing activities and review test plans to ensure delivered solutions meet business expectations.
• Maintain hands-on responsibility for Salesforce administration and configuration, including workflows, flows, security, reports, dashboards, and user management.
• Promote Salesforce best practices, governance, and scalable solution design across the organisation.
• Drive adoption of AI and automation capabilities that improve operational efficiency and sales effectiveness.
• Apply Agile methods and processes to support a disciplined and value-focused delivery approach.

What you’ll bring

• Bachelor’s degree or equivalent experience.
• 6+ years’ experience working with Salesforce in a Product Owner, Business Analyst, Salesforce Administrator, or similar CRM-focused role.
• Strong Salesforce administration knowledge and hands-on configuration experience.
• Experience managing product backlogs and prioritising competing stakeholder requirements.
• Proven ability to gather, document, and translate business requirements into effective solutions.
• Experience working within Agile delivery environments.
• Understanding of AI, automation, Copilot, Agentforce, or related intelligent workflow technologies is highly desirable.
• Strong analytical and problem-solving skills with a focus on business outcomes.
• Excellent stakeholder-management skills with the ability to build trust and influence decisions at all levels.
• Confident communicator, capable of engaging both technical and non-technical audiences.
• Highly organised, self-motivated, and comfortable managing multiple priorities.
• Proven ability to operate independently while maintaining strong collaboration across teams.

Preferred Qualifications

• Salesforce Administrator Certification.
• Experience with Salesforce Sales Cloud.
• Experience with Scaled Agile Framework (SAFe).
• Knowledge of sales automation and CRM best practices.
• Experience delivering process improvement and automation initiatives.

About The Team

The CRM & Sales Tools team sits within Global Enterprise and is responsible for building and developing strategic CRM tools, AI-powered automation solutions, and sales enablement capabilities that help teams maximise operational leverage in serving customers globally.

We focus on delivering innovative solutions, improving business processes, and leveraging emerging technologies to empower Sales, Marketing, Demand Generation, Customer Support, and other departments to work more effectively and efficiently.

Our inclusive and global teams win together every day. The people, the technology, and the opportunities create an environment where you can make a significant impact while continuing to grow your career.

Where You’ll Own It

London Hub

Our sites are hubs of activity, conversation, and openness. With inspiring, stylish workspaces, we want people to feel excited to come and do their best work.

Act Like an Owner

We take accountability, working at pace to own our outcomes. We empower each other to make decisions and continuously look for better ways to deliver impact.

Win as One Team

We value personal connections and move forward together with clarity. We build inclusive and global teams, embracing different perspectives and ideas. It's always "we", never "me".

What Makes a Globalpayer?

Globalpayers think like a client, act like an owner, and win as one team. We're curious and innovative, always finding better ways to deliver impact. We empower each other to make decisions, and it's our passion that drives excellence in everything we set out to do.

Does this sound like you? Then you sound like a Globalpayer.