Product Marketing Team Lead

The Adaptavist Group; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketing Team Lead to drive strategic initiatives and enhance market positioning. This role offers the opportunity to shape product marketing efforts while leading a talented team. You will collaborate with cross-functional leads to align marketing strategies with business goals, mentor team members, and oversee product performance. Join a forward-thinking company that values diversity and innovation, and enjoy a flexible, remote-first work environment where your contributions will make a significant impact on the growth and success of the organization.

Qualifications

• Proven experience in leading and managing teams effectively.
• Strong background in B2B product marketing and management.

Responsibilities

• Lead the Product Marketing Team to drive commercial success.
• Coordinate product marketing strategies with business objectives.
• Monitor team targets and report on KPIs to leadership.

Skills

People Leadership

B2B Product Marketing

Strategic Thinking

Project Management

Communication Skills

Interpersonal Skills

Job description

Working at The Adaptavist Group
The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.
We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha!
We make change happen. From anywhere.
Our flexible, remote-first way of working means that work can fit around your life rather than your life fitting around work.

About the role

As the ScriptRunner Product Marketing Team Lead, you will be responsible for the success of the Product Marketing Team through commercial success and team leadership and management. This role plays a pivotal part in shaping the strategic direction of product marketing efforts and aligning them with the broader business objectives.
As a key member of the ScriptRunner Marketing Leadership group, you will coordinate and align the product marketing strategy to the business unit strategy. This involves close collaboration with other functional leads, including the Engineering Leads, Product Management Lead, and UXD Lead.

This role has a heavy focus on strategic initiatives, including overseeing and aiding in the creation of target personas, Ideal Customer Profiles (ICPs), and sales enablement strategies to enhance market positioning and messaging. Management and leadership of the Product Marketing Team form a large part of the role, which includes, but is not limited to, mentoring, objective setting, best practice definition, and processes to streamline the different areas of product marketing. You will also be responsible for ensuring sharing of knowledge and creation of templates in order to improve the effectiveness of the team.

The Product Marketing Team Lead is responsible for monitoring and reporting on the team's targets & KPIs to the business unit leadership, as well as providing analysis and identifying remedial opportunities to any blockers to target attainment. Strong relationships and communication will need to be established and maintained with the shared services teams and the business unit Product teams, including product managers and product leadership.

What you'll be doing

• Implement and maintain a consistent and impactful operating framework across the team and ensure adherence to the framework and successful outcomes
• Maintain a high level of industry best practice and ways of working knowledge and use this to improve and adapt processes when appropriate
• Share insights and knowledge with the team on the trends and changes in the markets and ecosystems
• Assist with priority setting and KPIs for the product suite
• Orchestrate and coordinate cross-departmental product discussions
• Mentor, coach and develop a team of product marketers
• Facilitate and enable collaboration and communication including conflict resolution
• Align the team with marketing and ScriptRunner leadership team priorities
• Ownership of team structure and the recruitment of new hires into the team
• Lead the Discovery phase through to product lifecycle marketing as ScriptRunner grows its Atlassian portfolio, working closely with the Head of Marketing
• Responsible for the Product Marketing budget, ensuring it’s being used as effectively as possible to drive awareness and adoption of our products
• Monitor product performance indicators and work with the Product Marketing Managers to adjust strategies as required
• Encourage consistent, innovative and creative product marketing research initiatives to the Product Marketing team to drive insights for the development process
• Support the team to make changes to marketing activities based on a comparison of output from measurement and control systems and marketing strategy objectives
• Coordinate product marketing initiatives across the product portfolio with the help of your team
• Standardise processes between product marketing and other key stakeholders, e.g. sales, customer success and education
• Aid the team in measuring markets, competitive landscapes, and business performance to identify trends and product and marketing opportunities
• Find synergies between different product activities across the product portfolio
• Assist the product marketing team with strategic initiatives
• Ownership of suite-wide product marketing initiatives/messaging, whilst collaborating closely with the ScriptRunner Marketing Leadership team on delivery
• Support the product marketing team on any other related work, e.g. Positioning, Messaging, ICPs, Sales Enablement, GTM strategies, whilst establishing clear frameworks for the team to become more efficient

What we're looking for

• Demonstrable people leadership/management experience
• Strong B2B product marketing or product management experience
• Results driven and has experience driving strategic initiatives that drives growth
• Strategic thinker with a test-and-learn mindset
• Experience launching products in new markets
• Track-record of product marketing work across multiple products at once
• Excellent organization skills and the ability to project manage multiple projects/products
• Ability to interpret and communicate complex technology product messages into customer facing business and technology content
• Excellent written communication skills
• Team player with very strong interpersonal and motivational skills, who is comfortable leading complex projects and teams in a fast-paced environment
• An ability to think innovatively and creatively
• Self-starting, strongly ambitious and tenacious: willing to go the extra mile
• Demonstrable skills and experience of being an empathetic leader who is passionate about helping, coaching and inspiring colleagues

A few nice to haves

• Experience within a fast-paced, fast-growth Tech start-up environment
• Knowledge of or the ability to learn the Atlassian Marketplace and any new ecosystems ScriptRunner invests in

#LI-DA1
At The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.
Check out our WORK180 page
Check out our Flexa page
We look forward to your application!