Product Marketing Team Lead

Product Madness ??; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Team Lead, where you will drive the success of innovative gaming products. In this pivotal role, you will lead a talented team, collaborate across departments, and develop strategies that resonate with players. Your expertise in product marketing and leadership will be essential in ensuring the games stand out in a competitive market. With a commitment to fostering an inclusive culture and opportunities for career growth, this is your chance to make a significant impact in the social casino industry.

Qualifications

• 5+ years of experience in product marketing, especially in gaming.
• Strong leadership and team management skills.
• Expertise in data-driven decision making.

Responsibilities

• Lead and motivate a high-performing product marketing team.
• Develop and execute comprehensive marketing strategies.
• Use data analytics to guide marketing decisions.

Skills

Product Marketing

Leadership

Data-Driven Marketing

User Acquisition Strategies

Customer Retention

Communication Skills

Market Research

Education

Bachelor's Degree in Marketing or Related Field

Job description

Product Marketing Team Lead page is loaded

Product Marketing Team Lead

Apply remote type Hybrid locations London, United Kingdom time type Full time posted on Posted 29 Days Ago job requisition id R0018033

We are seeking a highly motivated and experienced Product Marketing Team Lead to join our team. You will play a pivotal role in driving the success of our product offerings in the competitive social casino market. You’ll lead a talented team, collaborate with cross-functional departments, and drive initiatives that resonate with players, ensuring our games stand out in the market. You’ll need to be a strong leader with a proven background in product marketing, ideally within the gaming or entertainment industry.

What You'll Do:

Key Responsibilities :

• Leadership & Collaboration : Lead, manage, and motivate a high-performing product marketing team, fostering collaboration across various functions, including product, game & live ops, data analytics, user acquisition, customer insights, creative, and brand teams.

• Strategic Marketing Planning : Develop and execute comprehensive product marketing strategies that drive product engagement, user acquisition, retention, and revenue growth.

• Cross-Functional Alignment : Work closely with product, game, and live ops teams to understand game performance and customer behavior, ensuring marketing efforts are aligned with the game’s lifecycle and strategic goals.

• Data-Driven Decision Making : Use data and analytics to guide marketing decisions and improve user experiences. Leverage customer insights to refine and enhance the product's positioning in the market.

• Creative Development : Collaborate with creative teams to develop marketing assets that resonate with target audiences and elevate the brand identity.

• Brand Strategy : Work closely with our Brand team to ensure a consistent and compelling brand narrative across all channels and touchpoints, including digital, social media, and in-game messaging.

• User Acquisition : Partner with user acquisition teams to refine strategies for paid and organic growth, targeting the right audience with personalized messaging.

• Performance Analysis & Reporting : Track and report on marketing performance and KPIs to stakeholders, providing actionable insights for continuous improvement.

• Market Research & Trend Spotting : Keep up-to-date with industry trends, emerging technologies, and competitor strategies to ensure our products remain competitive and innovative.

What We're Looking For

Key Qualifications :

• Proven experience (5+ years) in product marketing, preferably in the gaming or social casino games industry.

• Demonstrated leadership experience, including managing, motivating and mentoring teams, as well as collaborating cross-functionally to execute complex marketing strategies.

• Strong understanding of product marketing strategies and the social casino gaming landscape, including user acquisition strategies, customer retention, and in-game monetization.

• Expertise in data-driven marketing, utilizing analytics and customer insights to optimize marketing efforts.

• Strong communication and presentation skills, with the ability to work effectively with senior leadership and a variety of teams.

• Ability to thrive in a fast-paced, constantly evolving environment.

• A team player with a collaborative mindset and the ability to inspire and influence others.

Why Product Madness ?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino.

With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.

But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

Our Values

• People First

  We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.

• MAD for More

  Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.

• Champion Together
  We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.

• Globally Inclusive

  We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.

• Customer Focused

  We always think from the customer's perspective - be it players or internal customers.

  Improving their experience and joy is what drives us. Every client's success is our big win!

Travel Expectations

None

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

About Aristocrat

Aristocrat Leisure Limited or its affiliates worldwide provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to any protected characteristic, such as race, color, sex, religion, national origin, physical or mental disability, genetic characteristic, pregnancy, breastfeeding or related medical condition, sexual orientation, gender identity, gender expression, ancestry, citizenship, age, marital, military and veteran status, or any other characteristic prohibited by local, state/provincial or federal law.

At Aristocrat sustainability is embedded in our strategy, operations and the values and culture of our teams across the globe.

Our FY24 Sustainability Disclosures provide a detailed update on our progress on the issues that matter most to our business and our stakeholders. Across responsible gaming, diversity and inclusion, supply chain ethics and climate action we’ve taken meaningful steps forward, as we strive to deepen our business’ resilience and long-term sustainability. We invite you to read more :