Product Marketing Strategist

Service Express; London; On-site; GBP 59,000 - 70,000; Full time

Job summary

Join a global team as a Product Marketing Strategist at Service Express, where you will shape the product's market identity. You will craft messaging and enable the Sales and Marketing teams to drive competitive differentiation. The role involves strategic thinking, strong communication skills, and project management. Enjoy a salary of up to £70,000 plus a discretionary bonus, and a collaborative work culture with various lifestyle benefits.

Benefits

Lifestyle Benefits

Employee Assistance Program

Life assurance

Private Medical Insurance

On-site Gym

Use of personal trainers

Qualifications

• Previous experience with product marketing is essential.
• Self-starter, task-oriented, with strong drive to ensure project completion.
• Can adapt and be resourceful in a fast-paced environment.

Responsibilities

• Maintain understanding of product offerings and develop go-to-market strategies.
• Plan and execute product marketing campaigns in collaboration with various teams.
• Manage projects, timelines, and resources for product roadmap execution.

Skills

Product marketing

Communication

Adaptability

Strategic thinking

Interpersonal skills

Project management

Job description

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This position will be 1-3 days in our Bedford office or as needed based on requirements of the role and/or collaboration with sales team members.

Service Express is looking for a Product Marketing Strategist to join our global team!

Are you passionate about product positioning, messaging, and driving competitive differentiation? Do you thrive on enabling Sales and Marketing teams to work seamlessly and efficiently? We’re seeking a dynamic individual to take charge of these responsibilities and more.

As a Product Marketing Strategist, you’ll be at the forefront of shaping our product’s identity in the market. Your role involves crafting compelling messaging, facilitating communication across our global community, and driving the creation and execution of marketing plans. With a focus on data-driven decision-making, you’ll optimise our marketing efforts to achieve tangible results.

What You Will Do:

• Maintain an up to date and continuously evolving understanding of the Managed Infrastructure Services offering, IBM Power Platform, and related customer strategies and challenges as well as the Service Express catalogue of solutions related to those MIS & IBM specific challenges
• Develops Go-to market strategy and global roadmap of new branded solutions and services, alongside our ELT, Service and Product leaders
• Primary member from Marketing team who works with Service, and Product & Innovation to prioritise and release new features based on needs of our customers
• Responsible for providing timeline and gathering resources to execute product roadmap
• Champion new ideas and concepts to create effective engaging content based on what they see in the market and/or product categories.
• Partner with Brand team to plan and execute product marketing campaigns
• Overall project manager responsibilities include planning, executing, communicating and future maintenance of any product
• Responsible for partnering with web team to review SEO and paid advertising efforts to keep our website competitivefor the MIS portfolio
• Communicates with marketing team members and Sales Enablement team to coordinate and communicate all future releases and upgrades to associated parties
• Continuously audit content to ensure all sales and marketing materials are up to date and consistent with message and offering
• Build relationships with the internal salesforce; communicate with them regularly to listen and extract from field experiences to generate new strategies.
• Partner with Demand Generation on go to market strategies and campaign reporting. Utilize intent tools to assist lead generation and funnel conversions
• Upholds Global marketing team standards within European headquarters by supporting regional requests
• Maintains inventory of printed collateral, giveaways and apparel in European headquarters
• Attends European sales meetings and huddles (as needed) as a representative of the global marketing team

What You Will Bring:

• Must have previous experience with product marketing
• Must be a self starter that can work independently
• Task oriented with a drive to take things over the finish line
• Ability to adapt and be resourceful within a rapidly changing environment
• Strategic and innovative thinker and looks to find new ways to do things
• Excellent communication and interpersonal skills

What you will get?

• Up to £70,000 annual salary depending on experience + 15% annual discretionary bonus
• Lifestyle Benefits, Employee Assistance Program, Life assurance, Private Medical Insurance and more.
• A Collaborative company that focuses on providing our employees and customers through the best experience
• On site Gym and use of personal trainers