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Senior Content Strategist to assist the in-house Marketing team with content strategies including content audit, writing - 0116013, London
Client: S.i. Systems
Location: London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: c89556b9f261
Job Views: 4
Posted: 02.06.2025
Expiry Date: 17.07.2025
Job Description:
Our Vancouver client is seeking a Senior Content Strategist to assist the in-house Marketing team with content strategies including content audit, writing.
18 months contract, Part time - maximum of 10-20 hours a week, depending on project requirements, and will work remote on an as- and when-requested basis.
Must Have:
- Content strategy and management: Minimum 7 years recent experience in content strategy, content management, or a related field, with a proven track record of developing and executing successful content strategies.
- Project management: Experience managing complex projects, including audits, content migrations, and multi-channel content initiatives.
- Content structure and organization: Proficiency in information architecture, structured content, and taxonomy design.
- Editorial standards and compliance: Knowledge of accessibility standards (e.g., WCAG) and best practices in SEO, brand voice, and style consistency.
- Technical familiarity: Working knowledge of content management systems (CMS), digital asset management (DAM) tools, and analytics platforms.
- Cross-functional collaboration: Proven experience working with marketing, product, UX, and design teams to align content with organizational goals.
- Analytical abilities: Strong skills in content auditing, performance analysis, and data-driven decision-making.
- Strategic thinking: Ability to develop and articulate content strategies that support business objectives and improve user experience.
- Degree in Communications, English, Marketing, or related field and/or post-secondary training in content strategy, user-centred design, or technical communication.
Responsibilities:
- Content audit and analysis: Conduct comprehensive audits of existing content across platforms, analyze content performance and user engagement metrics, review content for brand alignment, accessibility, SEO, and readability.
- Content planning and strategy development: Develop content strategies aligned with organizational goals, identify target audiences, and establish content governance including workflow, approval processes, and standards.
- Structured content and information architecture: Design and implement structured content approaches, organize information architecture, create content models, and manage content lifecycle processes.
- Stakeholder collaboration and education: Collaborate with teams to align content with goals and educate on best practices.
- Content accessibility and compliance: Ensure content meets accessibility standards and legal requirements, and recommend accessibility practices.
- Performance measurement and reporting: Develop KPIs, create performance reports, and use insights to optimize content strategies.