Product Marketing Manager, Measurement

TikTok; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

TikTok recherche un Product Marketing Manager basé à Londres pour diriger la stratégie de mise sur le marché des solutions publicitaires en Europe. Le candidat doit posséder une expérience significative en marketing produit, idéalement dans la mesure des performances médiatiques. Ce rôle impliquera une collaboration étroite avec les équipes de vente et les principaux clients pour comprendre leurs besoins et proposer des solutions adaptées.

Qualifications

• Minimum 5 ans d'expérience en marketing produit dans le secteur des médias.
• Expertise en mesure des performances et en ventes médiatiques.
• Solide connaissance de l'écosystème médiatique.

Responsibilities

• Définir la stratégie GTM des solutions de mesure de TikTok et augmenter son adoption en Europe.
• Agir en tant qu'expert produit de marché en collaborant avec l'équipe de vente.

Skills

Communication

Analyse

Orientation client

Pensée originale

Job description

As a Product Marketing Manager, you will lead go-to-market for advertising solutions in EU. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with our biggest clients, in-market sales, headquarter product and European product marketing teams in a high growth environment. An ability to self-motivate, prioritise and influence partners and clients are key skills. As the successful candidate, you must have experience working in digital performance marketing, ideally in a product marketing role. This is a full-time position based in London.Responsibilities:- Own TikTok's Measurement Solutions GTM strategy and grow adoption in Europe- Become the in-market product expert by partnering closely with sales team and their biggest clients to deeply understand customer pain points, product needs and business requirements- Act as the voice of the market in product, synthesise market insights and collaborate with product and global/regional teams to identify solutions- Collaborate with XFN teams on product GTM and adoption strategies which would include narratives, solutions packages, best practices and product recommendations- Develop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge

Qualifications

Minimum Qualifications:- Extensive experience working within media in product marketing (5+ years of experience, with a strong focus on Performance measurement)- Expertise in measurement, media sales and performance marketing- Strong knowledge of the media ecosystem- Excellent communication, presentation and analytical skills- Customer service orientation and experience working in a client facing capacity- A commercial mindset with a history of delivering against stretching performance goalsPreferred Qualifications:- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.