Product Marketing Manager London, UK • Business Development & Partnerships • Product Marketing [...]

Meta; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An innovative firm is looking for a Product Marketing Manager to join their dynamic team. This role involves driving market requirements and go-to-market strategies for cutting-edge business products that empower advertisers and enhance community growth. The ideal candidate will leverage their extensive experience in digital advertising and product management to assess market needs and coordinate cross-functional projects. If you thrive in a fast-paced environment and are passionate about shaping the future of technology, this position offers a unique opportunity to make a significant impact within a forward-thinking organization.

Qualifications

• 5+ years of experience in technology or strategic marketing.
• Strong analytical skills with a data-driven decision-making approach.

Responsibilities

• Lead market assessments and coordinate cross-functional projects.
• Own go-to-market strategy for products and solutions.

Skills

Digital Advertising

Product Management

Strategic Marketing

Analytical Skills

Communication Skills

Cross-Functional Collaboration

Education

Bachelor's Degree in Business

MBA or relevant advanced degree

Job description

Meta is seeking a Product Marketing Manager to join our team. The Business Product Marketing team finds the intersection between people's needs, marketers' needs, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. The products we build enable businesses to grow and communities to prosper.

The ideal candidate will have experience in digital advertising/integrity/trust and safety product management or marketing, and an understanding of the digital advertising/marketing industry. They should have a demonstrated track record of coordinating cross-functional work with peers to deliver results within a fast-paced environment.

The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.

Responsibilities

1. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering.
2. Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products.
3. Coordinate cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner.
4. Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs.
5. Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning.
6. Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale.

Minimum Qualifications

1. 5+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting.
2. Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives.
3. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.
4. Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace.
5. Communication experience that is effective with technical, business, and external stakeholders.
6. Bachelor's Degree in Business, Marketing or Creative discipline.

Preferred Qualifications

1. MBA or other relevant advanced degree.
2. Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches).
3. Experience coordinating go-to-market for products with global reach end-to-end, including sales enablement and authoring positioning/narrative.
4. Experience in the advertising/marketing space with online media related products.
5. Experience in conducting primary and secondary research.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.

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