Product Marketing Manager – Launches & Adoption

Jobtailor; Greater London; On-site; GBP 85,000 - 120,000; Full time

Job summary

Jobtailor is seeking a seasoned B2B SaaS Product Marketing professional to lead go-to-market for a portfolio of launches in the UK. You will own messaging, audience targeting, channel strategy and the attached success metrics, collaborating closely with Product, Marketing and Support teams.

You will translate complex product capabilities into clear value propositions, manage multiple launches and maintain high execution standards across global teams and time zones.

Qualifications

• 4+ years of experience in B2B SaaS product marketing.
• Strong track record of leading product launches end to end.
• Ability to translate complex capabilities into clear messaging.
• Excellent writing and editing skills.
• Ability to manage multiple launches, stakeholders and timelines.
• Ability to align priorities, timing and messaging cross-functionally.
• Experience collaborating across global teams and markets.

Responsibilities

• Lead go-to-market strategy and execution for a portfolio of product launches.
• Define launch audiences, customer value, messaging, channel strategy, timing and measurement.
• Implement and evolve the launch framework across Product and Marketing.
• Collaborate with Product and Customer Support to maintain the Help Centre.
• Edit and improve product marketing content in partnership with Product teams.
• Define and track launch success metrics across awareness, activation and adoption.

Skills

B2B SaaS Marketing

Product Launch Mgmt

Messaging & Positioning

Data-Driven Decisions

Cross-Functional Collaboration

Education

ISO 27001 Certification

Tools

Intercom

Pendo

Appcues

Beamer

AI Tools

Job description

• Lead go-to-market strategy and execution for a portfolio of product and feature launches
• Define launch audiences, customer value, messaging, channel strategy, timing and measurement
• Implement and evolve the launch framework across Product and Marketing
• Manage roadmap intake, launch tiering and a single launch calendar
• Develop positioning, messaging and value propositions for complex product capabilities
• Drive awareness and adoption through in-product messaging, email, changelog, website and other channels
• Build and manage an external product changelog
• Partner with Product and Customer Support to maintain and improve the Help Centre
• Create standards, templates and guidance for product marketing communications
• Edit and improve product marketing content in partnership with Product teams
• Define and track launch success metrics across awareness, activation and adoption
• Partner with Revenue Enablement, Customer Success, Product Design and Marketing
• Collaborate with the Senior Product Marketing Manager on Tier 1 launches
• Work with Product Managers across UK and US products
• Build understanding of the product, customers, market and current launch process
• Embed the launch framework and calendar, launch the external changelog and own an initial major product launch
• Refine launch playbooks and templates

Requirements

• 4+ years of experience in B2B SaaS product marketing
• Strong track record of leading product launches end to end
• Ability to understand technical or complex capabilities and create clear, differentiated messaging
• Excellent writing and editing skills
• Ability to manage multiple launches, stakeholders and timelines
• Ability to make recommendations about priorities, timing and messaging and build cross-functional alignment
• Ability to understand how individual releases contribute to a broader product and market narrative
• Customer- and data-led approach, using qualitative and quantitative signals
• Comfortable working at pace while maintaining a high standard of execution
• Confidently uses AI tools thoughtfully in work processes
• Experience collaborating across global teams and markets and across time zones
• Familiarity with product adoption and customer communication tools such as Intercom, Pendo, Appcues, Beamer or similar
• Willingness to follow security policies and handle sensitive data in line with ISO 27001 standards
• Must complete background screening before starting
• Must be authorized to work in the UK or indicate whether sponsorship is required

Core Competencies

Demonstrates expertise in B2B SaaS product marketing, with a strong focus on leading product launches, developing clear messaging, and utilizing data-driven insights to drive customer adoption. Proficient in managing cross-functional collaboration and maintaining high standards of execution across multiple projects.

Highest-signal resume keywords

• B2B SaaS Product Marketing
• Product Launch Management
• Messaging Development
• Customer Communication Tools
• Data-Driven Decision Making

Hard Skills

• Product Launch Strategy
• Messaging and Positioning
• Launch Success Metrics
• Content Editing
• Roadmap Management

Soft Skills

• Cross-Functional Collaboration
• Stakeholder Management
• Time Management
• Adaptability
• Communication Skills

Certifications & Qualifications

• ISO 27001 Compliance

Industry Keywords

• Go-To-Market Strategy
• Product Adoption
• Customer Value Proposition
• Help Centre Management
• Launch Framework

Tools & Technologies

• Intercom
• Pendo
• Appcues
• Beamer
• AI Tools