Product Marketing Manager

The Change Partners - Global talent specialists for a connected world; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

The Change Partners specialises in global talent solutions and partners with a consumer brand in London to strengthen its product marketing capability. They seek a Product Marketing Manager to own the end-to-end GTM process, from insights to proposition development, content creation, launch execution and performance measurement.

This hybrid role (3 days in the office, 2 days WFH) is based in the London Area and offers cross-functional collaboration with Product, Creative, Sales and Marketing

Qualifications

• Strong experience in product marketing or content marketing, ideally within a consumer, technology or durable goods business.
• Experience managing product launches and coordinating end-to-end GTM activity.
• Confident working cross-functionally with Product, Creative, Sales and Marketing teams.
• Experience developing product value propositions, positioning and customer-focused messaging.
• Hands-on experience with product content optimisation, including SEO, keyword-led titles, descriptions and metadata.
• Familiarity with PIM and/or DAM systems and digital asset management processes.
• Strong understanding of product content across e-commerce channels, including imagery, rich content and video.

Responsibilities

• Own the end-to-end product marketing process, ensuring a joined-up approach from product development through to go-to-market.
• Use customer, market and competitor insights to inform product positioning, value propositions and USPs.
• Work closely with Product and Creative teams to develop clear and compelling product messaging.
• Coordinate launch activity across Product, Creative, Sales and multiple marketing channels, ensuring teams have the materials needed to support successful launches.
• Manage the content lead, ensuring consistent product storytelling across all channels.
• Oversee product content, including imagery, video, product descriptions, and SEO-optimised assets.
• Manage PIM and DAM processes, ensuring accurate and consistent data across the business.
• Monitor launch and content performance, conducting post-launch reviews and using insights to improve future activity.

Skills

Product marketing

Content marketing

Go-to-market planning

SEO knowledge

Tools

PIM

DAM

Job description

We are working with an established consumer brand looking to strengthen its product marketing capability and improve how products are brought to market.

They are looking for a Product Marketing Manager to take ownership of the end-to-end product marketing process, from customer and market insight through to proposition development, content creation, launch execution and performance measurement.

This is a hybrid role (3 days in the office, 2 days WFH), based in the London Area.

Key responsibilities:

• Own the end-to-end product marketing process, ensuring a joined-up approach from product development through to go-to-market.
• Use customer, market and competitor insights to inform product positioning, value propositions and USPs.
• Work closely with Product and Creative teams to develop clear and compelling product messaging.
• Coordinate launch activity across Product, Creative, Sales and multiple marketing channels, ensuring teams have the materials needed to support successful launches.
• Manage the content lead, ensuring consistent product storytelling across all channels.
• Oversee product content, including imagery, video, product descriptions, and SEO-optimised assets.
• Manage PIM and DAM processes, ensuring accurate and consistent data across the business.
• Monitor launch and content performance, conducting post-launch reviews and using insights to improve future activity.

Your background:

• Strong experience in product marketing or content marketing, ideally within a consumer, technology or durable goods business.
• Experience managing product launches and coordinating end-to-end GTM activity.
• Confident working cross-functionally with Product, Creative, Sales and Marketing teams.
• Experience developing product value propositions, positioning and customer-focused messaging.
• Hands-on experience with product content optimisation, including SEO, keyword-led titles, descriptions and metadata.
• Familiarity with PIM and/or DAM systems and digital asset management processes.
• Strong understanding of product content across e-commerce channels, including imagery, rich content and video.
• Experience managing or developing a team, with the ability to build strong working relationships across the business.
• Commercially minded, with an understanding of how product marketing activity translates into sales performance.