Product Marketing Manager

SalesNet Recruitment Solutions; Belfast; On-site; GBP 50,000 - 70,000; Full time

Job summary

A growing SaaS business in Northern Ireland is looking for a Product Marketing Manager to establish product positioning and lead go-to-market strategies. This hands-on role involves collaborating with Product and Marketing teams to create customer-focused stories and marketing toolkits. Ideal candidates will have proven experience in B2B SaaS and a strong understanding of go-to-market strategies. The position offers opportunities for growth within the company as it scales.

Qualifications

• Proven experience in a Product Marketing role within a B2B SaaS or technology-led business.
• Strong understanding of SaaS products, go-to-market strategy and customer journeys.
• Experience working closely with Product teams and influencing cross-functional stakeholders.

Responsibilities

• Establish and own product positioning, messaging and value propositions.
• Build and lead go-to-market processes for new features, enhancements and releases.
• Create the core product marketing toolkit from scratch.

Skills

B2B SaaS experience

Product positioning

Market strategy

Cross-functional collaboration

Customer-focused storytelling

Education

Marketing related degree

CIM qualification

Job description

Job Description

Our Client is looking for their first Product Marketing Manager to join their growing SaaS business and help shape how their product is positioned, launched and understood in the market.

Sitting within the Marketing team and working very closely with Product, this role will play a key part in building the foundations of product marketing across the business. You’ll take ownership of product positioning and go-to-market activity, translating product capability into clear, compelling value for customers across the public and private sectors.

This is a hands‑on role for someone who enjoys building from the ground up, working across teams and making sense of complexity in a fast‑moving scale‑up environment.

This role offers the opportunity to shape the product marketing function and grow with the business as it scales.

Key Responsibilities

• Establish and own product positioning, messaging and value propositions across the product, creating clarity and consistency as the business scales.
• Act as the primary link between Product and Marketing, developing a deep understanding of the roadmap, customer needs and commercial priorities.
• Build and lead go‑to‑market processes for new features, enhancements and releases.
• Translate product functionality into simple, customer‑focused stories tailored to different audiences and use cases.
• Work with Product to bring customer, market and competitor insight into roadmap and prioritisation discussions.
• Create the core product marketing toolkit from scratch, including website messaging, sales decks, product narratives, launch assets and case studies.
• Partner with Sales and Customer Success teams to develop enablement materials, messaging and training that support effective cross‑selling and product adoption.

What You’ll Bring – Essential Experience

• Proven experience in a Product Marketing role within a B2B SaaS or technology‑led business.
• Experience being part of an early or scaling product marketing function.
• Strong understanding of SaaS products, go‑to‑market strategy and customer journeys.
• Demonstrated ability to develop product positioning and messaging from first principles.
• Experience working closely with Product teams and influencing cross‑functional stakeholders.
• Experience in marketing enterprise SaaS solutions and developing product‑benefit use cases which help prospective customers sell‑upwards.

Nice to Have’s – Desirable Experience

• Experience as an early product marketing hire or building product marketing foundations.
• Exposure to social value, ESG, sustainability or impact‑led products
• Qualifications: A marketing related degree, CIM qualification or specific product marketing certifications would be desirable
• Experience marketing technology solutions into both private and public sector
• Experience conducting customer research, interviews or win/loss analysis
• Familiarity with agile product development environments
• An interest in using product usage data, insight and customer feedback to inform messaging and decisions.

Attributes – Who we’re looking for

• Ability to translate complex, technical features into clear customer value.
• Comfortable taking ownership, prioritising work and operating with ambiguity.
• A natural tendency to be curious, improving your knowledge of our product and/or customer problems along the way.
• Excellent presentation, written and verbal communication skills.
• You embrace working in a fast moving, dynamic scale up culture and have the ability to adapt or mobilise plans quickly to meet the evolving needs of the organisation.
• Purpose driven and team orientated. You’re motivated by shared goals and collective team achievement.