Product Marketing Manager- FTC

ParentPay Group; United Kingdom; Remote; GBP 55,000 - 75,000; Full time

Job summary

ParentPay Group is seeking a Product Marketing Manager on a Fixed Term contract to drive positioning and go-to-market across Schoolcomms/Parental Engagement and Reading Cloud. You will translate product developments into clear customer propositions and enable commercial teams with compelling messaging.

You will work with Product, Marketing, Sales, Customer Success and Onboarding to ensure communications, launches and migrations align with product readiness and customer needs, while managing

Qualifications

• Minimum 3 years’ Product Marketing experience, ideally within SaaS, EdTech or B2B technology.
• Strong positioning, messaging and content development skills.
• Experience supporting product launches, go-to-market strategies, sales enablement and customer adoption.
• Excellent communication and stakeholder management skills.
• Strong organisational and prioritisation skills.
• Proactive, commercially aware and able to work independently with cross-functional collaboration.

Responsibilities

• Develop clear, differentiated positioning and messaging for Schoolcomms/Parental Engagement and Reading Cloud, tailored to key customer audiences.
• Collaborate with Product and commercial teams to ensure accurate, consistent messaging aligned with customer needs and market insights.
• Go-to-Market and Product Communications: Support product launches, enhancements and updates through go-to-market planning and internal/customer communications.
• Partner with Marketing to develop campaigns and content that drive awareness, adoption, retention and growth, while managing launch dependencies.
• Customer Migration and Adoption: Develop targeted communications supporting product migrations, consolidation and changes to existing solutions.
• Sales Enablement and Internal Readiness: Create tailored sales materials, product messaging and resources; deliver internal briefings and FAQs.
• Gather customer, market and competitor insights to inform product positioning and marketing activity.
• Build cross-functional relationships, managing priorities and dependencies across both product areas.

Skills

Product Marketing

Positioning & messaging

Go-to-market

Sales enablement

Stakeholder management

Job description

Product Marketing Manager- FTC

Department: Product

Employment Type: Fixed Term - Full Time

Location: Remote, UK

Description

We're looking for a Product Marketing Manager on a Fixed Term contract to support two key areas of ParentPay Group’s portfolio: Schoolcomms/ Parental Engagement and Reading Cloud.

You’ll translate product developments into clear customer propositions, support go-to-market activity and customer migrations, and equip commercial and customer-facing teams with the information they need.

Both product areas are undergoing significant development and change. You’ll work closely with Product, Marketing, Sales, Customer Success, Onboarding and Implementation to ensure that communications, launches and customer transitions reflect product readiness and customer needs.

This is a hands‑on role suited to someone who can work independently, manage competing priorities and bring clarity to complex information.

Key Responsibilities

• Develop clear, differentiated positioning and messaging for Schoolcomms/Parental Engagement and Reading Cloud, tailored to key customer audiences.
• Collaborate with Product and commercial teams to ensure accurate, consistent messaging aligned with customer needs and market insights.

Go-to-Market and Product Communications

• Support product launches, enhancements and updates through effective go-to-market planning and clear internal and customer communications.
• Partner with Marketing to develop campaigns and content that drive awareness, adoption, retention and growth, while managing launch dependencies.

Customer Migration and Adoption

• Develop targeted customer communications supporting product migrations, consolidation and changes to existing solutions.
• Collaborate with cross-functional teams to align messaging, address customer concerns and support successful adoption.

Sales Enablement and Internal Readiness

• Create tailored sales materials, product messaging and commercial resources to support customer engagement and retention.
• Deliver internal product briefings, updates and FAQs, maintaining accurate resources across shared knowledge platforms, including Product Zone.
• Gather customer, market and competitor insights to inform product positioning, communications and marketing activity.
• Build strong cross‑functional relationships, managing priorities, dependencies and actions across both product areas.

Skills, Knowledge and Expertise

• Minimum 3 years’ Product Marketing experience, ideally within SaaS, EdTech or B2B technology.
• Strong positioning, messaging and content development skills, translating complex products into clear customer benefits.
• Experience supporting product launches, go-to-market strategies, sales enablement and customer adoption.
• Excellent communication and stakeholder management skills, with the ability to influence across teams.
• Strong organisational and prioritisation skills, managing multiple projects and changing demands.
• Proactive, commercially aware and confident working independently, with experience in customer migrations or change programmes advantageous.