Product & marketing manager for EV transition

Motability Operations Ltd; Greater London; Hybride; GBP 65 000 - 90 000; Plein temps

Résumé du poste

Motability Operations Ltd ищет лидера по переходу на электромобили, который возьмет на себя стратегию перехода и маркетинга, определит позиционирование и каналы коммуникаций, чтобы повысить доверие клиентов к EV и их осознанность выбора.

Вы будете сотрудничать с в отделах креатива, UX и инженерными командами, управлять бэклогом и метриками успеха, опираться на инсайты и поведенческие исследования для постоянного улучшения результатов.

Qualifications

• Опыт в продукт-маркетинге, клиентском маркетинге или lifecycle-маркетинге.
• Умение разрабатывать go-to-market и канальные стратегии на основе инсайтов.
• Опыт разработки цифровых продуктов и взаимодействия с UX и инженерными командами.
• Способность приоритизировать работу и принимать компромиссы.
• Умение ясно коммуницировать и убеждать стейкхолдеров.
• Опыт ведения стратегических маркетинговых инициатив по привлечению, поведению и удержанию клиентов.
• Опыт анализа эффективности маркетинга и оптимизации планов.

Responsabilités

• Ведение маркетинга и go-to-market стратегии перехода на электромобили, сотрудничество с владельцами каналов и креативной студией.
• Разработка позиционирования и сообщений, освещающих преимущества, trade-off и факторы для клиентов.
• Проектирование и управление стратегиями каналов для поддержки доверия на протяжении жизненного цикла клиента.
• Управление бэклогом инициатив EV Transition, охватывая контент, цифровые инструменты и коммуникации.
• Согласование с стратегическими целями и потребностями клиентов, приоритизация работ в кросс-функциональной команде.
• Определение и отслеживание метрик успеха, использование данных для постоянного улучшения.
• Становление клиент-центричной, основанной на данных маркетинговой культуры в Electric командах.

Description du poste

Описание

The transition to electric vehicles is a crucial moment for over 800,000 Motability Scheme customers. Our customers want clear, trusted guidance to understand the benefits of going electric and to understand whether an EV is right for them. This EV Transition role exists to support this shift to electric.

Задачи

Own the end-to-end marketing and go-to-market strategy for the transition to electric, working with channel owners and our in-house creative studio on implementation. Developing positioning and messaging that clearly explains EV benefits, trade-offs and considerations. Designing and owning channel strategies that support confidence across the customer lifecycle. Owning and prioritising a backlog of EV Transition squad initiatives, spanning content, journeys, digital tools and communications. Ensure these align with strategic goals and customer needs. Leading planning and prioritisation within a cross-functional matrix-managed squad, including managing the product backlog to ensure it reflects strategic goals. Defining and tracking success measures, using insight and performance data to continuously refine approaches. Championing customer-centred, evidence-led marketing across the Electric teams. Developing test and learn approaches to continuously improve results including behavioural experiments and research briefs. Collaborating with stakeholders, our in-house creative studio and agency partners.

Требования

You have strong experience in product marketing, customer marketing or lifecycle marketing. You are confident developing go-to-market and channel strategies grounded in insight. You have strong experience developing digital products and working closely with UX and engineering teams You are comfortable prioritising work and making trade-offs to focus on what delivers the most value. You communicate clearly and can bring stakeholders with you through complex decisions. Robust track record developing and delivering strategic marketing initiatives that drive acquisition, behaviour-change, engagement, loyalty, and/or retention. Experience in solving complex business problems and/or customer needs through marketing Proven successful experience in developing segmented, personalised, and tailored marketing campaigns from insights Strong experience in evaluating marketing performance and optimising plans Demonstrable experience in developing end-to-end marketing strategies for products or customer segments across the entire lifecycle Experience applying behaviour change frameworks and behavioural science to marketing. Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation. Experience leading cross-functional squads or virtual teams – organising people and resources to deliver complex programmes and achieve targets.

Условия

We operate hybrid working across the organisation where we split our time between working on-site at our offices, and at home, remotely within the UK. It allows us to have the flexibility to work remotely up to 2-days per week whilst also using the great office spaces we have available. With our hybrid working environment, we do our best to accommodate part-time and flexible working requests where possible, building on our culture of trust, empowerment, and flexibility.