EV Transition Product & Marketing Lead

Motability Operations Limited; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Motability Operations is seeking a Product & Marketing Manager – EV Transition to lead the EV Transition squad and shape go-to-market marketing strategies that help customers explore, understand and evaluate electric vehicles. You will own the GTM and channel strategy for the shift from petrol/diesel to EVs, using insight and data to prioritise impactful interventions across content, journeys and tools.

You will collaborate with Engineering, Design and Research to deliver customer value,

Qualifications

• Robust track record delivering strategic marketing initiatives that drive acquisition, behaviour-change, engagement, loyalty, and/or retention.
• Experience solving complex business problems and/or customer needs through marketing.
• Proven experience in developing segmented, personalised, and tailored marketing campaigns from insights.
• Strong experience evaluating marketing performance and optimising plans.
• Experience developing end-to-end marketing strategies for products or customer segments across the lifecycle.
• Experience applying behaviour change frameworks and behavioural science to marketing.
• Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.
• Experience leading cross-functional squads or virtual teams – organising people and resources to deliver complex programmes and achieve targets.

Responsibilities

• Own the end-to-end marketing and go-to-market strategy for the transition to electric, working with channel owners and our in-house creative studio on implementation.
• Develop positioning and messaging that clearly explains EV benefits, trade-offs and considerations.
• Design and own channel strategies that support confidence across the customer lifecycle.
• Own and prioritise backlog of EV Transition squad initiatives across content, journeys, digital tools and communications.
• Ensure these align with strategic goals and customer needs.
• Lead planning and prioritisation within a cross-functional matrix-managed squad, including managing the product backlog.
• Define and track success measures using insight and performance data to refine approaches.
• Champion customer-centred, evidence-led marketing across the Electric teams.
• Develop test and learn approaches to improve results including behavioural experiments and research briefs.
• Collaborate with stakeholders, our in-house creative studio and agency partners.

Skills

Product marketing

Customer marketing

Lifecycle marketing

Go-to-market

Channel strategies

Digital product development

UX collaboration

Engineering collaboration

Job description

Motability Operations is seeking a Product & Marketing Manager – EV Transition to lead the EV Transition squad and shape go-to-market marketing strategies that help customers explore, understand and evaluate electric vehicles. You will own the GTM and channel strategy for the shift from petrol/diesel to EVs, using insight and data to prioritise impactful interventions across content, journeys and tools.

You will collaborate with Engineering, Design and Research to deliver customer value,