Product & Marketing Manager - EV Transition

Motability Operations Limited; Greater London; Hybrid; GBP 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

Hybrid working

Zusammenfassung

Motability Operations is seeking a Product & Marketing Manager – EV Transition to lead the EV Transition squad and shape go-to-market marketing strategies that help customers explore, understand and evaluate electric vehicles. You will own the GTM and channel strategy for the shift from petrol/diesel to EVs, using insight and data to prioritise impactful interventions across content, journeys and tools.

You will collaborate with Engineering, Design and Research to deliver customer value,

Qualifikationen

• Robust track record delivering strategic marketing initiatives that drive acquisition, behaviour-change, engagement, loyalty, and/or retention.
• Experience solving complex business problems and/or customer needs through marketing.
• Proven experience in developing segmented, personalised, and tailored marketing campaigns from insights.
• Strong experience evaluating marketing performance and optimising plans.
• Experience developing end-to-end marketing strategies for products or customer segments across the lifecycle.
• Experience applying behaviour change frameworks and behavioural science to marketing.
• Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.
• Experience leading cross-functional squads or virtual teams – organising people and resources to deliver complex programmes and achieve targets.

Aufgaben

• Own the end-to-end marketing and go-to-market strategy for the transition to electric, working with channel owners and our in-house creative studio on implementation.
• Develop positioning and messaging that clearly explains EV benefits, trade-offs and considerations.
• Design and own channel strategies that support confidence across the customer lifecycle.
• Own and prioritise backlog of EV Transition squad initiatives across content, journeys, digital tools and communications.
• Ensure these align with strategic goals and customer needs.
• Lead planning and prioritisation within a cross-functional matrix-managed squad, including managing the product backlog.
• Define and track success measures using insight and performance data to refine approaches.
• Champion customer-centred, evidence-led marketing across the Electric teams.
• Develop test and learn approaches to improve results including behavioural experiments and research briefs.
• Collaborate with stakeholders, our in-house creative studio and agency partners.

Kenntnisse

Product marketing

Customer marketing

Lifecycle marketing

Go-to-market

Channel strategies

Digital product development

UX collaboration

Engineering collaboration

Jobbeschreibung

About The Role

The transition to electric vehicles is a crucial moment for over 800,000 Motability Scheme customers. Our customers want clear, trusted guidance to understand the benefits of going electric and to understand whether an EV is right for them.

This EV Transition role exists to support this shift to electric. By combining marketing expertise with product-led delivery, this role shapes how electric vehicles are positioned, how our nurture journeys are designed, and how confidence-building interventions are prioritised and built to give our customers the confidence to choose an EV.

As Product & Marketing Manager – EV Transition, you will lead the EV Transition squad and lead the development and delivery of marketing strategies that help customers explore, understand and evaluate electric vehicles.

You will own the go-to-market and channel strategy for the transition from petrol and diesel cars to EVs, using behavioural insight, data and storytelling to support customer confidence in electric cars. You will lead a team including Engineering, Design and Research, and you will shape and prioritise a backlog of interventions — spanning content, communications, digital journeys and tools — ensuring activity is focused on what makes the greatest difference to customers.

This role is about thoughtful prioritisation as much as execution. You will balance marketing opportunity with delivery realities, making informed trade-offs to ensure effort is focused on value rather than volume.

Responsibilities

• Own the end-to-end marketing and go-to-market strategy for the transition to electric, working with channel owners and our in-house creative studio on implementation.
• Developing positioning and messaging that clearly explains EV benefits, trade-offs and considerations.
• Designing and owning channel strategies that support confidence across the customer lifecycle.
• Owning and prioritising a backlog of EV Transition squad initiatives, spanning content, journeys, digital tools and communications.
• Ensure these align with strategic goals and customer needs.
• Leading planning and prioritisation within a cross-functional matrix-managed squad, including managing the product backlog to ensure it reflects strategic goals.[PJ4.1][CS4.2][CE4.3][CE4.4]
• Defining and tracking success measures, using insight and performance data to continuously refine approaches.
• Championing customer-centred, evidence-led marketing across the Electric teams.
• Developing test and learn approaches to continuously improve results including behavioural experiments and research briefs.
• Collaborating with stakeholders, our in-house creative studio and agency partners.

About You

You are a customer-focused marketing professional who enjoys shaping strategy and seeing it delivered. You value collaboration, are comfortable operating in ambiguity, and care deeply about the impact your work has on real people.

This role will suit you if:

• You have strong experience in product marketing, customer marketing or lifecycle marketing.
• You are confident developing go-to-market and channel strategies grounded in insight.
• You have strong experience developing digital products and working closely with UX and engineering teams
• You are comfortable prioritising work and making trade-offs to focus on what delivers the most value.
• You communicate clearly and can bring stakeholders with you through complex decisions.

Minimum criteria

You’ll need all of these.

• Robust track record developing and delivering strategic marketing initiatives that drive acquisition, behaviour-change, engagement, loyalty, and/or retention.
• Experience in solving complex business problems and/or customer needs through marketing
• Proven successful experience in developing segmented, personalised, and tailored marketing campaigns from insights
• Strong experience in evaluating marketing performance and optimising plans
• Demonstrable experience in developing end-to-end marketing strategies for products or customer segments across the entire lifecycle
• Experience applying behaviour change frameworks and behavioural science to marketing.
• Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.
• Experience leading cross-functional squads or virtual teams – organising people and resources to deliver complex programmes and achieve targets.

About The Company

Motability Operations is a unique organisation, virtually one of a kind. We combine a strong sense of purpose with a real commercial edge to ensure we provide the best possible worry-free mobility solutions to over 800,000 customers and their families across the UK. Customers exchange their higher rate mobility allowance to lease a range of affordable vehicles (cars, wheelchair accessible vehicles, scooters, and powered wheelchairs) with insurance, maintenance and breakdown assistance included. We are the largest car fleet operator in the UK (purchasing around 10% of all the new cars sold in the UK) and work with a network of around 5,000 car dealers and all the major manufacturers. We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9.8 out of 10.

Our values are at the heart of everything we do. They represent ambition, and we look for our people to live and breathe them every day:

• We find solutions
• We drive change
• We care

We operate hybrid working across the organisation where we split our time between working on-site at our offices, and at home, remotely within the UK. We believe hybrid working achieves a good work/life balance for our colleagues, allowing us to connect with each other, collaborate on important work, and perform together to deliver for our customers. It allows us to have the flexibility to work remotely up to 2-days per week whilst also using the great office spaces we have available.

At Motability Operations, we believe in building a diverse workforce, where our people are empowered to attend work as their true selves, and we encourage people from all backgrounds to apply. We want to sustain a culture that nurtures, where employees are free to flourish and where they’re rewarded equally, regardless of race, nationality or ethnic origin, sexual orientation, age, disability, or gender.

We pride ourselves on being an inclusive employer and as such, all our offices provide first rate disability access. With our hybrid working environment, we do our best to accommodate part-time and flexible working requests where possible, building on our culture of trust, empowerment, and flexibility.