Product Marketing Manager

LG Electronics; Weybridge; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension

Private Healthcare for Employee &

25 Days' Annual Leave (+ Public  Holi)

Staff Discount

Subsidised Cafeteria

Job summary

LG Electronics UK is seeking a Home Appliance (HS) Product Marketing Manager to lead end-to-end outbound marketing for built-in appliances in the UK. You will build localised messaging, manage product launches, and work with sales and product teams to drive brand awareness and revenue growth.

The role requires 4+ years in B2C consumer goods marketing, strong KPI discipline, and ability to collaborate with agencies and internal teams to deliver on-brand campaigns.

Qualifications

• 4+ years in B2C consumer goods product & brand marketing; home/appliance/electronics background preferred.
• Experience managing large campaigns and product launches with strong timelines and KPIs.
• Ability to analyse marketing performance and derive consumer insights.
• Collaborate with agencies and internal creative teams to deliver on-brand execution.

Responsibilities

• Define brand and product value positioning through analysis of benefits and competitors.
• Lead end-to-end outbound marketing for built-in appliances in the UK market.
• Develop localized messaging and assets aligned with global brand guidelines.
• Manage product launches with cross-functional teams and ensure timely campaigns.
• Track KPIs, budgeting, and ROI; adjust plans as needed to meet targets.
• Coordinate with sales and product teams to align strategy with business goals.
• Oversee PDP creation and PIM operations for LG.com and manage agency relationships.

Skills

End-to-end product marketing

Data-driven decision making

Agency & internal team collaboration

Stakeholder management

Education

Bachelor's degree or higher in marketing or related field

Job description

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

We're looking for a Home Appliance (HS) Product Marketing Manager — built-in category to lead end-to-end outbound marketing for the Built-in appliance category (refrigeration, cooktops & ovens, dishwashers, etc.) and drive brand awareness and revenue growth in the UK.

• Marketing Strategy & Planning
• Build up target audience understanding and define their needs, wants, and local preferences
• Define brand and product value positioning through comprehensive analysis of product benefits and competitor positioning
• Build up marketing message houses to be clear on tagline, hierarchy of message, and reason to buy
• Analyse marketing performance by consumer experience journey and set up the strategic direction in terms of focused marketing channel and decide budget allocation
• Work with other marketing teams to plan the effective and efficient communication channel to achieve the target KPIs and business goal
• Accountability for the project, deadlines, and budget management
• Manage key KPIs, track monthly, and set up action plans when necessary
• Product Launches (NPI)
• Liaise with the sales team & product team to understand business strategy and product line-up strategy
• Create and develop localised message and assets in compliance with the global brand guideline
• Conduct regular meetings with stakeholders to check progress of product launches and run the campaigns
• Play the role as a project manager of the product launch process, which starts 7 months before the target launch date
• Liaise with HQ, sales team, and product team to meet critical timelines throughout the launch cycle
• Manage PDP (Product Detail Page) creation and PIM system operations for LG.com
• Campaign Activation
• Be in a leading position on various projects led by local or head office and proceed the project in a timely manner
• Collaboratively work with the marketing agency to deliver strategy and help them design activities to meet the purpose successfully
• Brief and deliver consistency of creative and messaging across all channels
• Manage relationship with the agency for campaign progress checks, stock verification, and scope of work setup
• Acquire final reports and provide data analysis feedback to stakeholders.
• Digital & Content Marketing
• Support localisation of various assets to deliver marketing messages effectively for all touch points
• Support SEO article creation via HQ AI tools
• Support consumer review campaigns: identify new models, budget & voucher code discussions, and campaign operation & management
• Partnership & Promotion
• Set up the partnership strategy and plan for the year
• Collaborate with brand partners on activations that allow us to maximise brand exposure and gain new potential customers
• Manage relationship with partners and liaise with the internal team and partners’ team to work together
• Manage overall projects, decide schemes of promotion & timeline, and set up consumer experience of the promotion claim
• Operate the promotion and follow up the progress
• Data analysis with final results presentation
• Event & Agency Management
• Understand business objective and role of events.
• Find suitable events (with analysis of pros & cons)
• Discussion of workscope, and arrangement of all function and project planning
• Set-up schedule, breakdown, product delivery to venue/arrangement, food/coffee coordination
• Event merchandising, offline-to-online integration, and event agendas
• Creating contents for events, posting social updates, sending thank-you emails
• Data-Driven Performance Management
• Track key KPIs monthly and establish corrective action plans when needed
• Optimize channel-level budget allocation and deliver ROI insights

Essential Qualifications

• Bachelor's degree or higher in marketing, business, product development, or related field (or equivalent experience)
• 4+ years in B2C consumer goods product & brand marketing; home/appliance/electronics background preferred
• End-to-end management of large-scale campaigns and product launches — strong command of timelines, budgets, and KPIs
• Ability to analyse marketing performance and derive consumer insights; comfort making data-driven decisions
• Ability to work closely with agencies and internal creative teams to turn strategy into compelling, on-brand execution
• A "people person" who thrives on stakeholder management, candid communication, and problem-solving with empathy

Preferred Qualifications

• Kitchen appliance domain knowledge: Understanding of market trends and consumer needs around cooktops, ovens, hoods, and refrigeration
• UK-/European market experience: Familiarity with key UK retailers (John Lewis, Currys, Wren Kitchen etc.) and channel marketing dynamics
• Event or Trade show experience or B2B/B2C integrated marketing experience
• Digital marketing tool proficiency: Google Analytics, SEO/SEM fundamentals
• Understanding of subscription/D2C business models — LG is aggressively scaling this area and a candidate who grasps the implications is a strong asset

Working Hours

37.5 hours per week; however, flexibility required in order to fulfil role and responsibilities

Salary Range

Competitive

Benefits

• Pension
• Private Healthcare for Employee & Family
• 25 Days' Annual Leave (+ Public Holidays)
• Staff Discount
• Subsidised Cafeteria

Equal Ops Statement

LG Electronics U.K. Ltd is an equal opportunities employer. We welcome applications from all suitable persons regardless of race, sex, disability, religion/belief, sexual orientation or age.

Right to Work

Please note: to be considered for this role, applicants must already possess the right to work legally in the United Kingdom.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.