Built-In Home Appliances Marketing Manager

LG Electronics; Weybridge; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension

Private Healthcare for Employee &

25 Days' Annual Leave (+ Public  Holi)

Staff Discount

Subsidised Cafeteria

Job summary

LG Electronics UK is seeking a Home Appliance (HS) Product Marketing Manager to lead end-to-end outbound marketing for built-in appliances in the UK. You will build localised messaging, manage product launches, and work with sales and product teams to drive brand awareness and revenue growth.

The role requires 4+ years in B2C consumer goods marketing, strong KPI discipline, and ability to collaborate with agencies and internal teams to deliver on-brand campaigns.

Qualifications

• 4+ years in B2C consumer goods product & brand marketing; home/appliance/electronics background preferred.
• Experience managing large campaigns and product launches with strong timelines and KPIs.
• Ability to analyse marketing performance and derive consumer insights.
• Collaborate with agencies and internal creative teams to deliver on-brand execution.

Responsibilities

• Define brand and product value positioning through analysis of benefits and competitors.
• Lead end-to-end outbound marketing for built-in appliances in the UK market.
• Develop localized messaging and assets aligned with global brand guidelines.
• Manage product launches with cross-functional teams and ensure timely campaigns.
• Track KPIs, budgeting, and ROI; adjust plans as needed to meet targets.
• Coordinate with sales and product teams to align strategy with business goals.
• Oversee PDP creation and PIM operations for LG.com and manage agency relationships.

Skills

End-to-end product marketing

Data-driven decision making

Agency & internal team collaboration

Stakeholder management

Education

Bachelor's degree or higher in marketing or related field

Job description

LG Electronics UK is seeking a Home Appliance (HS) Product Marketing Manager to lead end-to-end outbound marketing for built-in appliances in the UK. You will build localised messaging, manage product launches, and work with sales and product teams to drive brand awareness and revenue growth.

The role requires 4+ years in B2C consumer goods marketing, strong KPI discipline, and ability to collaborate with agencies and internal teams to deliver on-brand campaigns.