Product Marketing Manager: Launch & Growth Lead

LG Electronics, Inc.; Weybridge; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Pension

Private Healthcare for Employee &

25 Days’ Annual Leave

Staff Discount

Subsidised Cafeteria

Job summary

LG Electronics U.K. Ltd is seeking a seasoned marketing professional to lead brand and product marketing across Home Appliance & Entertainment segments. You will own end-to-end campaigns, product launches, and localised messaging, coordinating with HQ, sales, and creative teams to meet ambitious KPIs.

The role emphasizes data-driven decisions, stakeholder collaboration, and campaigns across UK retailers. 37.5 hours/week, pension, private healthcare, generous leave, staff discounts, and a

Qualifications

• Bachelor's degree or higher in marketing, business, product development, or related field (or equivalent experience).
• 4+ years in B2C consumer goods product & brand marketing; home/appliance/electronics background preferred.
• End-to-end management of large-scale campaigns and product launches — strong command of timelines, budgets, and KPIs.
• Ability to analyse marketing performance and derive consumer insights; comfort making data-driven decisions.
• Ability to work closely with agencies and internal creative teams to turn strategy into compelling, on-brand execution.
• A 'people person' who thrives on stakeholder management, candid communication, and problem-solving with empathy.

Responsibilities

• Define target audience needs and local preferences.
• Position product value through benefits and competitor analysis.
• Create localised messaging and assets per brand guidelines.
• Lead product launches with 7-month prep, timelines, and PDP/PIM management.
• Coordinate with HQ, sales, and product teams to meet launch timelines.
• Track KPIs and optimize budget allocation for campaigns.
• Partner with agencies and internal teams to ensure consistent creative.

Skills

Brand marketing

Product marketing

Campaign management

Data analysis

Stakeholder management

Communication

Cross-functional teamwork

Education

Bachelor's degree or higher in marketing, business, product development, or related field

Tools

Google Analytics

SEO/SEM

Job description

LG Electronics U.K. Ltd is seeking a seasoned marketing professional to lead brand and product marketing across Home Appliance & Entertainment segments. You will own end-to-end campaigns, product launches, and localised messaging, coordinating with HQ, sales, and creative teams to meet ambitious KPIs.

The role emphasizes data-driven decisions, stakeholder collaboration, and campaigns across UK retailers. 37.5 hours/week, pension, private healthcare, generous leave, staff discounts, and a