Product marketing manager in B2B technology

WeDo; Greater London; On-site; GBP 100,000 - 110,000; Full time

Job summary

WeDo is seeking an experienced Product Marketing Manager to shape how we go to market as we expand internationally. You will build positioning for a technical B2B proposition, develop partner and channel marketing programmes, and own demand-generation in collaboration with sales and product teams.

You will collaborate with senior leadership to define GTM, create compelling content, and enable sales and partners, contributing to scalable marketing foundations and robust pipeline growth.

Qualifications

• Strong B2B technology/SaaS marketing experience.
• Experience operating within an SME, scale-up or fast-moving environment.
• Strong partner/channel marketing experience.
• Experience across product marketing, demand generation, positioning and content.
• Comfortable marketing complex or technical products.
• Able to operate strategically while remaining hands-on with execution.
• Strong commercial mindset and ability to work closely with Sales.
• Comfortable working autonomously and deciding where marketing activity will have the greatest commercial impact.
• Experience in RegTech/FinTech or related technical/regulatory markets is highly relevant.

Responsibilities

• Shape and execute the marketing strategy alongside commercial leadership.
• Build positioning and messaging for a technical B2B proposition.
• Develop partner and channel marketing programmes.
• Work with strategic partners on joint go-to-market activity.
• Own demand-generation activity and support pipeline creation.
• Develop product and technical marketing content.
• Create sales enablement and partner enablement materials.
• Support content, digital, website and broader brand activity.
• Translate technical capabilities into compelling market propositions with Sales and Product.
• Establish foundations, processes and measurement to scale marketing with the business.

Skills

B2B marketing

SaaS marketing

Partner marketing

Demand generation

Product marketing

Content creation

Sales collaboration

Strategic execution

Autonomous working

Job description

Описание: We’re working with a growing B2B technology business operating within the communications, compliance and financial-services space as it enters an important stage of its international growth journey. With a growing strategic partner ecosystem and an expanding commercial pipeline, the business is now looking for an experienced Product Marketing Manager to help shape how it goes to market and build the marketing function required for its next phase of growth. This isn't a role where you'll inherit a finished marketing machine.

Задачи

• Shape and execute the marketing strategy alongside commercial leadership
• Build positioning and messaging for a technical B2B proposition
• Develop partner and channel marketing programmes
• Work with strategic partners on joint go-to-market activity
• Own demand-generation activity and support pipeline creation
• Develop product and technical marketing content
• Create sales enablement and partner enablement materials
• Support content, digital, website and broader brand activity
• Work closely with Sales and Product to translate technical capabilities into compelling market propositions
• Establish the foundations, processes and measurement needed for marketing to scale with the business

Требования

• Strong B2B technology/SaaS marketing experience
• Experience operating within an SME, scale-up or similarly fast-moving environment
• Strong partner/channel marketing experience
• Experience across product marketing, demand generation, positioning and content
• Comfortable marketing complex or technical products
• Able to operate strategically while remaining hands-on with execution
• Strong commercial mindset and ability to work closely with Sales
• Comfortable working autonomously and deciding where marketing activity will have the greatest commercial impact
• Будет плюсом: Experience within RegTech, FinTech, financial services, security, payments or another technical/regulatory market would be highly relevant

Условия

c£100,000 - £110,000 + bonus

You’ll have ownership across strategy and execution, work closely with senior leadership and play a central role in defining how the business positions itself, enables its partners and creates demand.