Enterprise Product Marketing Lead

3Search; Greater London; Hybrid; GBP 95,000 - 116,000; Full time

Benefits offered by this job

Hybrid working

Competitive package

Job summary

3Search, a private equity-backed enterprise technology business, seeks an experienced Enterprise Product Marketing Manager to shape growth across new enterprise markets.

You will translate complex technology into clear commercial value, define GTM strategies, and collaborate with Product, Sales and wider Marketing to position the platform for enterprise customers. This role offers hybrid working in the UK.

Qualifications

• At least 5 years' experience in B2B technology marketing with a strong product marketing background.
• Experience positioning and launching complex SaaS or enterprise technology products.
• Track record developing GTM strategies and competitive positioning.
• Experience marketing to enterprise customers, including technical decision-makers.
• Ability to translate complex technology into commercial outcomes and communicate with senior stakeholders.

Responsibilities

• Develop enterprise messaging and value propositions for commercial benefits.
• Identify opportunities to enter new industries and enterprise segments.
• Own positioning and GTM for a key product area within the wider enterprise software platform.
• Collaborate with Product teams to shape launches and communicate customer value.
• Enable Sales with compelling narratives, competitive insights and battlecards.
• Gather customer insights to influence positioning and strategy.
• Support engagement with industry analysts and communicate the technology proposition.
• Measure impact of marketing activities and refine GTM strategies.

Skills

B2B technology marketing

Product marketing

Go-to-market strategy

Enterprise software

Stakeholder communication

Job description

Sector: B2B SaaS | Enterprise Technology | AI | Infrastructure

The Opportunity

I'm working with an established, private equity-backed enterprise technology business that's entering an exciting phase of growth.

Already trusted by some of the world's largest financial institutions, the business provides mission-critical software that helps organisations monitor, manage and protect complex technology environments.

With an established presence in financial services, the next priority is expanding into new enterprise markets.

They're looking for an experienced Enterprise Product Marketing Manager to help shape that growth.

This isn't a role focused purely on producing collateral or supporting product launches. You'll have a genuine opportunity to influence how the business positions its technology, identifies new markets and communicates its value to enterprise customers.

You'll work closely with the Head of Platform Marketing, Product, Sales and wider Marketing teams, combining strategic thinking with hands-on delivery.

What You'll Be Doing

• Enterprise positioning: Develop compelling messaging and value propositions that translate complex technology into clear commercial benefits for enterprise customers.
• Market expansion: Identify opportunities to enter new industries and customer segments, helping shape the business's enterprise growth strategy.
• Go-to-market strategy: Own positioning and GTM for a key product area within the wider enterprise software platform.
• Product launches: Work closely with Product teams to understand technical capabilities, shape launch strategies and communicate customer value.
• Sales enablement: Equip Sales teams with compelling narratives, competitive insights, battlecards and objection-handling materials.
• Customer insight: Understand technical buyers, their challenges and purchasing decisions, using this insight to influence positioning and product strategy.
• Analyst relations: Support engagement with industry analysts and help communicate the business's wider technology proposition.
• Commercial performance: Measure the impact of Product Marketing activity and continually refine messaging and GTM strategies.

What We're Looking For

We're looking for someone who can understand complex technology and, more importantly, explain why it matters commercially.

You'll ideally bring:

• At least 5 years' experience in B2B technology marketing, with a strong Product Marketing background.
• Experience positioning and launching complex SaaS or enterprise technology products.
• A track record of developing GTM strategies, value propositions and competitive positioning.
• Experience marketing to enterprise customers, ideally including technical decision-makers.
• The ability to understand sophisticated products quickly and translate technical features into customer and business outcomes.
• Strong commercial awareness and experience working closely with Product and Sales.
• Confidence communicating with senior stakeholders and influencing decisions.
• A hands-on approach, with the ability to develop strategy and execute it in a growing business.

Experience in observability, monitoring, cybersecurity, cloud infrastructure or DevOps would be advantageous, but isn't essential.

We're equally interested in people from other complex technology markets who can demonstrate strong technical curiosity, strategic thinking and commercial Product Marketing experience.

Why Consider It?

• Real ownership: Shape the enterprise positioning and GTM strategy for a growing technology business.
• Established credibility: Join a company already trusted by some of the world's largest financial institutions.
• Growth opportunity: Help expand an established technology platform into new enterprise markets.
• Strategic influence: Work closely with senior Product, Marketing and commercial stakeholders.
• Supportive team: Partner with established Demand Generation, Brand & Content and Sales Enablement functions.
• Competitive package: Up to £105,000, hybrid working and a comprehensive benefits package.