Product Marketing Manager

Jobtailor; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Up World, based in the United Kingdom, is seeking a strategic leader to own vision, growth, pricing, and customer appeal for its course offerings. You will manage existing programs, launch new courses (including an AI course planned for early 2027), and develop mini-courses across CRM, paid ads, and social channels.

You will define curricula, sessions, instructors, materials, and podcasts, while maintaining coaching, in-person days, dinners, and graduation events.

Qualifications

• Experience launching a paid product from idea to first paying customer.
• Comfortable selling on calls, in launches, or in person.
• Experience marketing products, including writing launch emails and briefing ads.
• Experience running a cohort, programme, season, or event series from start to finish.
• Experience building automations that others rely on.
• Current use of AI to perform parts of the job.
• Comfortable owning revenue or other performance numbers and changing course based on data.
• Comfortable moving quickly with imperfect information.

Responsibilities

• Own the vision, growth, pricing, and customer appeal of Up World courses.
• Manage the existing Marketing Accelerator and Brand Manager Boot Camp.
• Create and launch new courses, including a potential AI course planned for early 2027.
• Develop focused mini-courses in CRM, paid ads, and social.
• Define course ladders, curriculum, sessions, instructors, materials, and accompanying podcast.
• Maintain and improve coaching, in-person days, and graduation dinners.
• Own the course revenue target, with responsibility for doubling current £100k revenue.
• Manage the acquisition funnel, including launch campaigns, leads, paid marketing, landing pages, and follow-up.
• Brief freelancers and maintain quality while writing content when needed.
• Run enrolment, communications, materials, sessions, in-person days, dinners, and post-course feedback.
• Manage and expand the coaching team.
• Track course outcomes, including participant promotions and cohort results.
• Build automations for reporting, cohort tracking, enrolment sequences, follow-ups, and updates.
• Use Claude, HubSpot, Mailchimp, Zapier, and AI to make course delivery scalable.
• Report to the Head of Up World

Skills

Course Creation

Cohort Management

Paid Product Launching

Marketing Campaign Execution

Data-Driven Decision Making

Tools

Claude

HubSpot

Mailchimp

Zapier

Job description

• Own the vision, growth, pricing, and customer appeal of Up World courses
• Manage the existing Marketing Accelerator and Brand Manager Boot Camp
• Create and launch new courses, including a potential AI course planned for early 2027
• Develop focused mini-courses in CRM, paid ads, and social
• Define course ladders, curriculum, sessions, instructors, materials, and accompanying podcast
• Maintain and improve coaching, in-person days, and graduation dinners
• Own the course revenue target, with responsibility for doubling current £100k revenue
• Manage the acquisition funnel, including launch campaigns, leads, paid marketing, landing pages, and follow-up
• Brief freelancers and maintain quality while writing content when needed
• Run enrolment, communications, materials, sessions, in-person days, dinners, and post-course feedback
• Manage and expand the coaching team
• Track course outcomes, including participant promotions and cohort results
• Build automations for reporting, cohort tracking, enrolment sequences, follow-ups, and updates
• Use Claude, HubSpot, Mailchimp, Zapier, and AI to make course delivery scalable
• Report to the Head of Up World

Requirements

• Experience launching a paid product and selling it from idea to first paying customer
• Comfortable selling on calls, in launches, or in person
• Experience marketing products, including writing launch emails and briefing ads
• Experience running a cohort, programme, season, or event series from start to finish
• Experience building automations that others rely on
• Current use of AI to perform parts of the job
• Comfortable owning revenue or other performance numbers and changing course based on data
• Comfortable moving quickly with imperfect information
• Interest in startup marketing and the people doing it
• Familiarity with Claude, HubSpot, Mailchimp, and Zapier
• Able to brief designers, copywriters, and paid specialists
• Able to turn half-formed ideas into plans, timelines, and assessments of viability

Core Competencies

Demonstrates expertise in course development, marketing strategy, and revenue management, with a strong focus on leveraging AI and automation to enhance course delivery and participant engagement.

Highest-signal resume keywords

• Course Development
• Marketing Strategy
• Revenue Management
• AI Utilizationli>
• Automation Building

ATS Optimization Keywords

Hard Skills

• Course Creation
• Cohort Management
• Paid Product Launching
• Marketing Campaign Execution
• Data-Driven Decision Making

Soft Skills

• Communication
• Leadership
• Problem-Solving
• Adaptability

Industry Keywords

• Startup Marketing
• Customer Acquisition
• Content Briefing
• Performance Tracking

Tools & Technologies

• Claude
• HubSpot
• Mailchimp
• Zapier